eCommerce Lead

Do you get excited about improving digital journeys and turning website visitors into bookers? Are you analytical, commercially minded and equally comfortable with strategy and hands-on execution? Then keep reading!

Zoku provides a home for business travelers who want to live in a city for between a few days and a few months. We're a new type of hotel offering a relaxed place to live, co-work and socialize across Europe. Join an international team of driven, proactive and fun-loving Zokus who all have one thing in common: a passion for connecting people across the globe.

As our eCommerce Lead, you own conversion. Specifically: Zoku's online booking journey, our conversion rate optimization and experimentation program and the growth of direct revenue across all four locations.

This is the single biggest value-creation opportunity in our commercial plan. Every visitor who books with us directly instead of through an OTA is margin we keep, a guest relationship we own, and data we can act on. You're the person accountable for moving that number, through disciplined testing, sharp digital merchandising and a booking journey that stops getting in people's way.

You'll own the performance of our website and booking engine, using data, experimentation and merchandising to help guests find the right path to book a stay, coworking space, meeting or event, restaurant table and more. Working closely with the Head of Marketing & eCommerce, Revenue, Commercial, CRM and SEO teams, as well as external agency partners, you'll turn digital opportunities into measurable improvements.

One day, you might be investigating a drop in conversion; the next, you could be shipping a landing page, designing an A/B test, or rethinking how an offer is presented at the exact moment someone is deciding.

No day looks the same as an eCommerce Lead… but here's a glimpse of what you can expect:

• Have 3-6 years of experience in eCommerce, digital marketing, website management or conversion optimization.

• Have run a structured experimentation or CRO program, not just occasional tests, and can talk through hypotheses that failed as easily as ones that won.

• Have a strong understanding of website performance, booking journeys and digital customer experience.

• Have experience working with CMS platforms, booking engines, analytics tools and digital campaigns.

• Are commercially minded and focused on direct revenue, conversion and measurable results.

• Are analytical and comfortable translating data into practical improvements.

• Use AI tools daily to move faster on analysis, copy variants and reporting.

• Are strong project managers who can coordinate multiple stakeholders, agencies and technology partners.

• Are hands-on, structured and detail-oriented, with the ability to move from analysis to execution.

• Have experience in hospitality, travel, serviced apartments or multi-location businesses. This is considered a big plus.

• Have previously worked with WordPress to manage a website, and PostHog to analyze e-commerce data.

• You have experience managing or improving websites, booking journeys or digital conversion.

• You have hands-on experience with conversion optimization, A/B testing and digital performance reporting, including designing tests and interpreting results.

• You are confident working with CMS platforms, analytics tools, booking engines and digital agencies.

• You actively use AI tools in your day-to-day work.

• You can coordinate website content, campaigns and commercial priorities across multiple locations.

• You have strong stakeholder management skills and can work closely with Marketing, Revenue, CRM, SEO and local teams.

• You have strong written and verbal communication skills in English.

• You are an EU resident or have a valid working and residence permit for The Netherlands.

• You love to work, because we'll need you full-time.