Performance Marketing Lead

 
Overall Accountability 

As the Performance Marketing Lead at Guardsix, you are responsible for developing, optimizing, and scaling Guardsix’ global inbound and performance marketing engine to support pipeline growth, customer engagement, and measurable business impact. 

You own the performance marketing strategy, execution, automation, tracking, and optimization across digital channels, campaigns, and reporting, ensuring alignment across the full customer journey from awareness and demand generation to engagement, conversion, retention, and advocacy. 

You play a key role in connecting and optimizing marketing activities across regions, campaigns, content, channels, and systems to improve efficiency, attribution, lead quality, and pipeline contribution. 

This is a hands-on, strategic role requiring deep performance marketing expertise, analytical thinking, commercial understanding, and strong operational experience within a B2B and partner-led environment. 

 

Key Responsibilities 

• Develop and execute the global performance marketing and inbound strategy aligned with business and pipeline goals  

• Own and optimize inbound lead generation across paid, organic, web, content, email, and campaign activities  

• Drive conversion optimization and performance improvements across the full customer journey as a seasoned inbound architect  

• Build scalable tracking, attribution, reporting, lead scoring, automation, and lead management frameworks across marketing activities  

• Analyze campaign, channel, and funnel performance to identify optimization opportunities and improve ROI  

• Ensure alignment between campaigns, targeting, messaging, landing pages, automation, and conversion flows  

• Partner with regional marketing, Product Marketing, Sales, and web development teams to align demand generation efforts  

• Manage external agencies, media spend, and performance marketing budgets to ensure measurable impact and high-quality execution  

• Drive SEO, SEM, retargeting, and digital campaign optimization initiatives  

• Continuously improve marketing processes, automation workflows, reporting, and performance frameworks  

• Support executive reporting and provide strategic recommendations based on performance insights and market data  
  

Competencies & Requirements 

• Strong experience in B2B SaaS or cybersecurity performance marketing and demand generation  

• Deep understanding of inbound marketing, customer journeys, funnel optimization, and lead generation strategies  

• Strong operational understanding of marketing automation, CRM workflows, attribution, and lead lifecycle management  

• Strong understanding of automation, workflow optimization, and scalable demand generation processes  

• Proven ability to optimize campaigns, conversion flows, attribution models, and marketing performance  

• Strong analytical and strategic mindset with ability to translate data into actionable business recommendations  

• Strong stakeholder management and communication skills with ability to influence senior stakeholders  

• Ability to balance strategic thinking with hands-on execution  

• Experience managing agencies, media budgets, and external vendors  

• Commercial mindset with focus on lead quality, pipeline contribution, and measurable business impact  

• Ability to thrive in a fast-paced, high-growth environment  

Professional & Technical Skills 

• Deep hands-on experience with HubSpot and Salesforce, including campaign execution, lead management, reporting, automation, and funnel optimization  

• Strong experience with marketing automation, lead scoring, nurture flows, funnel management, and workflow optimization  

• Strong experience with paid media platforms including LinkedIn, Google Ads, and retargeting platforms  

• Strong understanding of SEO, SEM, web analytics, attribution, and conversion optimization  

• Experience with reporting, dashboarding, and performance analysis tools  

• Experience working with landing page optimization, web performance, and A/B testing  

• Strong project management, analytical, and reporting skills  
  

 

Leadership & Collaboration 

• Act as the performance marketing lead across global marketing initiatives 

• Partner closely with regional marketing, Sales, Product Marketing, and web development teams  

• Influence stakeholders through data-driven insights, strategic recommendations, and performance analysis  

• Ensure alignment across campaigns, channels, reporting, and demand generation activities  

• Drive continuous optimization and accountability across inbound and digital marketing performance  

 

Experience & Background 

• 7–10 years of experience in performance marketing, demand generation, or digital marketing within B2B SaaS or cybersecurity  

• Strong track record driving inbound growth, lead generation, and pipeline contribution  

• Experience working with complex B2B customer journeys and partner-led GTM environments  

• Strong hands-on experience with HubSpot, Salesforce, and marketing automation workflows is highly preferred  

• Experience managing global or multi-region digital marketing initiatives is preferred  

• Fluent in English, written and spoken  

• Bachelor’s degree in Marketing, Business, Communications, or related field 

We look forward to hearing from you!

Why you would love working at Guardsix: 

We’re on a growth journey, and we offer a challenging and exciting international work environment on the cutting edge of cybersecurity technology. We strive to deliver outstanding results in a positive, collaborative, and inclusive atmosphere with great opportunities for personal growth and development. 

 

At the heart of everything we do are our values: Collaboration, Passion, and Impact. These values are not just words but our way of living. By design, we push to create a culture that is dynamic, positive, and contagious. Where each person can show up as their true self, knowing they are valued, heard, and respected. 

 

Here at Guardsix, you won’t just be solving technical problems, but as a part of our diverse and passionate global team, you’ll be joining a company dedicated to shaping the future of cybersecurity solutions. 

 

Get to know Guardsix: 

Headquartered in Copenhagen, Denmark, with offices across Europe, the USA, and Asia, Guardsix is a multinational and multicultural cybersecurity company. Guardsix safeguards society in a digital world by helping customers and Managed Security Service Providers (MSSPs) detect cyberattacks. Combining reliable technology with a deep understanding of cybersecurity challenges, we make security operations easier, giving organizations the freedom to progress. 

 

We’re on a mission. We want to detect every cyberattack. It’s a bold mission. Some might even say it cannot be done. We’re aiming to prove otherwise. Guardsix’s SIEM and NDR technologies improve visibility and give a multi-layered approach to cybersecurity that helps customers and MSSPs navigate the complex threat landscape. 

 

Ready to apply? 

We are interviewing candidates on an ongoing basis, so click “Apply for This Job”, and we will get back to you directly. 

 

If you have any questions about this position, please send an email to the People and Culture Team at lin@guardsix.com