Senior Product Manager ( Gyan TV )

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online. 

What you'll own

• Full ownership of a product area, measured by business outcomes (trial starts, trial-to-sub conversion, retention, LTV), not feature output.
• Tight collaboration with marketing and business teams, since our funnel starts at the ad and ends at renewal. You connect ad promises to in-app delivery.
• Deep data work: read user behaviour from data, run 2nd and 3rd level digging to find the real driver, and know when to stop and ship instead of over-analyzing.
• Personalization: ship MVPs fast (ad-topic and cross-category feeds), and build the case for ML-driven personalization when the data justifies the investment.

What you'll bring

• Experience on high-MAU, consumer-facing products at scale.
• Strong user empathy: you can define sharp personas, understand jobs-to-be-done, and have the toolkit to build that understanding quickly in a new domain or language market.
• Comfort balancing rigor and speed: A/B discipline without analysis paralysis.
• Domain understanding, or a proven method for acquiring it fast (user interviews, churn research, funnel teardowns, competitive analysis).

Nice to have

• Vernacular or India consumer product experience.
• Subscription or freemium funnel ownership.