Sr. Feature Owner – ADAS/AD Driving Features

We are seeking a Senior Feature Owner to lead the development and delivery of next-generation L2++, L3, and L4 Autonomous Driving features within the ADAS/AD team. This role focuses on highway and urban driving autonomy, including hands-off/eyes-off driving capabilities, supervised and unsupervised automated driving, and advanced driver monitoring integration. 

This position requires a seasoned professional with deep expertise in higher levels of driving automation, a strong understanding of the transition from L2+ assisted driving to conditionally and highly automated (L3/L4) driving, and a proven track record of bringing innovative ADAS/AD software features into production. Our ideal candidate exhibits a can-do attitude, approaches their work with vigor and determination, and thrives in a fast-paced, cross-functional environment. 

ROLE AND RESPONSIBILITIES 

• Conceptualize, prototype, and launch cutting-edge L2++/L3/L4 driving features, including but not limited to:  

• • Hands-off highway driving with driver monitoring system (DMS) supervision 

• • Automated lane changes and highway merge/exit maneuvers 

• • Urban automated driving (intersections, traffic signals, roundabouts) 

• • Conditional automation (L3) with fallback-ready transition of control (ToC) strategies 

• • Geo-fenced L4 highway pilot with minimal driver intervention 

• • Advanced longitudinal and lateral control (steering, braking, acceleration) on ODD-defined roads 

• Own the end-to-end feature lifecycle from concept through production launch ensuring timely delivery of fully validated high-quality customer features  

• Create and manage feature roadmaps for multiple vehicle program lines, securing buy-in from stakeholders including marketing, homologation, safety, and executive leadership  

• Serve as the voice of the customer, representing L2++/L3/L4 features in all internal and external communications  

• Develop comprehensive feature definitions, including use cases, operational design domains (ODD), functional requirements, and target performance KPIs  

• Collaborate closely with the Functional Safety team to facilitate HARA, Safety Goal development, and SOTIF (Safety of the Intended Functionality) analysis specific to higher automation levels  

• Drive feature specifications using creative ideas and lead usability studies with UX/UI design teams, focusing on seamless handoff experiences between automated and manual driving  

• Partner with Tier 1 suppliers and internal teams (perception, planning, controls, mapping) to implement innovative L2++/L3/L4 solutions  

• Lead competitive benchmarking to stay current with industry trends, emerging regulations, and competitor L3/L4 offerings  

• Work cross-functionally with systems engineering, software, validation, and homologation teams to ensure seamless and robust feature development and delivery  

• Support V&V strategy development for higher automation features, including scenario-based testing, simulation, and real-world validation approaches 
   

REQUIRED QUALIFICATIONS: 

• Bachelor’s degree in computer science, Electrical Engineering, Automotive Engineering, Mechanical Engineering, Robotics, or a related field  

• 3–5 years of hands-on experience in ADAS/AD feature development, with a focus on L2+ and above driving automation features  

• Proven track record of bringing ADAS/AD driving features into production (e.g., highway assist, traffic jam pilot, automated lane change, hands-off driving)  

• Strong expertise in use case development, ODD definition, and requirements engineering for L2++/L3/L4 features  

• Solid understanding of SAE J3016 automation levels and the functional/architectural differences between L2+, L3, and L4 systems  

• Experience with automotive supplier interaction, specification development, project/release management, and change management  

• Strong understanding of regulations and standards relevant to higher automation:  

• • Regulations: FMVSS, GSR, ECE R79, ECE R157, DCAS-R171 

• • Standards: ISO 26262, ISO/PAS 21448 (SOTIF), ASPICE, ISO 34502/34503 

• Proficiency with requirements management tools (JAMA, DOORS, etc.)  

• Proficiency with agile development tools such as JIRA  

• Excellent communication skills and ability to present complex automation concepts to both technical and non-technical audiences 

Preferred Qualifications: 

• Master’s degree in systems engineering, Electrical Engineering, Computer Science, Robotics, or a related field 

• Previous experience as a Feature Owner or Product Owner for L2+/L3/L4 driving functions at an OEM or Tier 1 supplier 

• Experience with driver monitoring systems (DMS) and their integration with hands-off/eyes-off driving modes 

• Familiarity with scenario-based testing frameworks, simulation tools (e.g., dSPACE, CarMaker, CARLA), and SiL/HiL validation for AD features 

• Knowledge of perception sensor suites (camera, radar, LiDAR, ultrasonics) and sensor fusion architectures relevant to L3/L4 

• Understanding of motion planning, path planning, and decision-making algorithms at a conceptual level 

• Experience with Euro NCAP testing and scoring methodologies, particularly for assisted driving grading schemes 

• Knowledge of in-vehicle communication protocols (CAN, LIN, Automotive Ethernet) 

• Experience with feature-level project management and ADAS software development processes 

• Familiarity with OTA (Over-the-Air) update strategies for iterative feature deployment