Product Marketing Manager

Canada·TorontoRemoteFull-timemid

MarketingMarketing Manager

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Quick Summary

Overview

Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy,

Technical Tools

MarketingMarketing Manager

Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision.

• Keep your product story strictly aligned with the broader Lone Wolf narrative.
• Translate AI capabilities into practical, undeniable value for real estate professionals.
• Maintain competitive intelligence for your suite of products and build it directly into your positioning.
• Serve as the internal subject matter expert for your product line and target buyers.

Go to Market & Strategy
• Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
• Execute pilot programs to test positioning and pricing before wider release.
• Track launch impact strictly against pipeline, adoption, and revenue.
• Recommend strategic pricing and packaging for your products within the overall portfolio framework.
• Partner with Demand Generation to build campaigns that drive pipeline and product adoption.

Sales & Revenue Enablement
• Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
• Deliver high impact product training and webinars to internal teams and customer audiences.
• Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
• Collaborate with Customer Success to build resources that drive account expansion and retention.
• Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.

Market Intelligence & Content
• Conduct direct customer interviews and run detailed win and loss analysis on your products.
• Analyze market trends and product usage data to inform future roadmap priorities.
• Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
• Direct content partners and hold their output to an exceptionally high standard.
• Partner with product management to translate the technical roadmap into compelling market language.

4 to 7 years of product marketing experience fully owning a product or product line

.Working knowledge of residential real estate, proptech, or adjacent industries.

Proven success building positioning and messaging that the sales team actually uses in the field

.Track record of leading successful launches through cross-functional influence and alignment.

Demonstrated ability to use data and metrics to track performance and influence business decisions.

Daily proficiency using AI tools to accelerate research and content creation.Exceptional and highly direct writing skills.

Ability to move fast and deliver results with limited direction.