Senior Growth Marketing Manager - Retention & LTV

You'll design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth whilst creating financial inclusion for Africa's traditionally excluded. We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent 🌍

🏗️ Build growth infrastructure, not just campaigns: You'll architect the segmentation frameworks, experimentation roadmaps, and growth operating systems that M-KOPA's Product, Operations, and Commercial teams use to drive activation, retention, and up-sell across 5 African markets. This isn't optimising existing programmes, it's building the system from scratch.

💼 Strategic partner to senior leadership & Product: You'll work directly with our senior leadership on strategy, product roadmap decisions, and commercial performance. Your insights will shape business strategy, not just marketing tactics.

💰 Own customer lifetime value, not just campaign metrics: Your success will be measured in LTV growth, up-sell revenue, retention economics, and payback periods - not open rates or click-throughs.

🚀 Transform CRM from support channel to growth engine: Design the frameworks that move customers from their first smartphone purchase (entry point) to digital loans, health insurance, and bundle services - triggered by payment behaviour.

🌍 Scale what you build across emerging markets: Your frameworks will scale across Kenya, Nigeria, Uganda, Ghana, and South Africa. You'll design once, adapt for local context, and scale to millions - working with one of Africa's richest proprietary datasets and a unique distribution model (30,000+ field agents + 300 telesales + digital).

🏆 Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for 4 consecutive years (2022-2025)

🌱 Environmental impact: We're carbon-negative, having displaced over 2.1 million tonnes of emissions

This role blends strategic leadership with hands-on execution. You'll partner with senior leadership and Product teams to shape business strategy, then personally validate your strategies by building campaigns in CRM platforms. You'll design the experiment, build it yourself, influence Product with the insights, and scale what works across 5 markets.

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The type of marketer who gets excited about maximising customer lifetime value, not just improving conversion rates. Your achievements are framed in business outcomes - revenue generated, LTV improved, retention economics transformed, payback periods optimised - not just engagement metrics.

Built systems and transformed CRM capabilities, not just run campaigns. Whether building CRM from scratch, leading platform migrations, or re-architecting growth infrastructure - you're a builder and transformer. You've personally built complex customer journeys in tools like Braze, CleverTap, MoEngage, Customer.io, Iterable, or Salesforce Marketing Cloud whilst also influencing product and business strategy at senior leadership level.

Designed systems that move customers from entry products to higher-value offerings based on behaviour - payment patterns, engagement signals, product usage. Experience turning customer actions into revenue opportunities through triggered lifecycle programmes.

Run tests with clear hypotheses, control groups, and statistical rigour. Can explain testing methodology and distinguish meaningful results from noise. Proven track record of test → learn → optimise → scale.

We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We strive to drive greater inclusion of women, youth, and low-income communities.

Our technology has created measurable change:

At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.

Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com.

Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024 and 2025) and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 6 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa.

Important Notice

M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.

M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships. 

M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.

If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.