Senior Copywriter

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Can you see yourself holding the creative compass and crafting original copy for some of the most ambitious brands in the world? Do you instinctively know how to take the shortest path to the point in your writing, while guiding others to do the same? Are you a hungry, ambitious creative leader with a voracious love of the written word and a proven track record of elevating global brands?

If so, you may be the Senior Copywriter we’re looking for!

We’re looking for an exceptional, senior-level writer with top-notch strategic, conceptual, and research skills (and English as a first language) to step into a leadership role as our full-time, in-house Senior Copywriter.

In this role, you will take full creative oversight of communications for multiple marquee global clients, gaining a deep, strategic insight into their businesses. While you will remain highly hands-on in crafting compelling copy for Loyalty, CRM, and other multi-channel communications, you will also act as the creative guardian—ensuring all copy output is conceptually brilliant, on-brand, and highly persuasive.

As a senior member of the Experience Design team, you will not work in a vacuum. You will partner closely with a creative counterpart (such as a Senior Art Director or Lead Designer) to co-develop powerful creative concepts, brainstorm big ideas, and establish the visual and verbal direction for major campaigns.

Alongside your creative counterpart, you will collaborate with communication strategists, CX/UX designers, data scientists, tech developers, and project managers to translate complex data and user journeys into seamless, articulate messaging.

You will interact with interesting and kind colleagues in a setting that prioritizes collaboration and camaraderie. We come from diverse backgrounds and have unique skillsets, giving you plenty of opportunities to mentor junior talent and apply your deep industry expertise.

An important part of being a senior employee at VML MAP is also to be a culture bearer—someone who inspires those around them and enjoys being surrounded by amazing colleagues. Therefore, we believe it is essential that you can work on-site most of your time.

You are a seasoned creative professional who thrives in a fast-paced, collaborative environment. You comfortably handle high-volume workloads and short turnaround times without ever sacrificing quality.

Your highly strategic, solution-oriented mindset enables you to digest complex data and translate abstract business strategies into beautiful, persuasive copy. You are a champion of creative excellence, valuing flawless execution and rigorous editing to ensure all team deliveries are spotless, effective, and sophisticated.

• 8+ years of copywriting and conceptual experience within a leading advertising, digital, or in-house agency.
• Proven brand experience working with Automotive or Premium/Luxury sectors is essential (please highlight this in your portfolio).
• Demonstrated experience in a lead capacity, with a portfolio that proves your ability to take full creative oversight of campaigns from concept to delivery.
• Experience partnering directly with Art Directors/Designers to build unified visual and verbal concepts.
• Flawless, world-class writing and storytelling talents in English (native/bilingual proficiency).
• A relevant degree in Advertising, Portfolio School, Communications, Journalism, or a related discipline.
• Strong presentation skills, with the ability to confidently pitch ideas internally and directly to senior global clients.
• Excellent self-management skills, with the ability to lead projects independently, direct others, and meet tight deadlines.

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

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