Marcopolo24d ago

Head of Growth Marketing

United StatesRemoteFull-timeexecutive

MarketingManagementGrowth Marketing

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Overview

Marco Polo is a video chat app created for one simple and significant purpose—to help people feel close. We're currently seeking a Head of Growth Marketing at Marco Polo.

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MarketingManagementGrowth Marketing

Marco Polo is a video chat app created for one simple and significant purpose—to help people feel close.

We're currently seeking a Head of Growth Marketing at Marco Polo. This role is primarily focused on Marco Polo Circles — a new, fast growing offering from Marco Polo that matches people based on life stage and interests, helping them build real friendships through video messages on their own schedule. This is a rare opportunity to own growth end-to-end for a product that is genuinely changing how people make friends — and to do it at a profitable, purpose-driven consumer company. We're looking for a seasoned, hands-on leader who can both set the strategy and roll up their sleeves — someone who has grown consumer apps and treats AI not as a tool but as a fundamental shift in how great marketing gets done.

Own the full growth funnel for Circles: Paid and organic acquisition, conversion, activation, retention, referrals and upgrades. You'll develop and iterate on market strategy, develop and iterate execution plans, and lead your team to deliver. You'll also support broader Marco Polo growth initiatives as relevant.

Lead paid marketing performance: Set the strategic direction for paid acquisition across mobile and social channels (Meta, TikTok, Google, and beyond), with the credibility to challenge creative and optimization decisions, set standards for ROAS and payback targets, and build or elevate the team that executes at scale. You don't run every campaign — but you know what good looks like and can lead a team to get there.

Lead a cross-functional growth team: You'll manage a mix of marketers, product managers, and designers — all unified around a single charter: profitable growth. You create clarity, build momentum, and foster a culture of learning and high performance.

Drive AI-powered growth capabilities: Identify, pilot, and scale AI tools across acquisition, creative, and lifecycle — bringing new capabilities to the team before they become obvious and raising everyone's fluency as you go.

10+ years of growth or performance marketing experience, with at least 4 years in a people management role at a consumer company.

Deep experience in paid user acquisition across mobile and social platforms, including strong command of mobile measurement and attribution.

A genuine, ongoing obsession with AI in marketing — not a past familiarity, but an active practice. You're consistently ahead of the curve, and you've demonstrated it by changing how your team works, not just how you personally work.

Strong analytical skills: you're comfortable in dashboards and can make decisions grounded in data and based on evolving probability assessment of parallel hypotheses rather than gut alone.

Experience marketing a subscription product and understanding of the economics of LTV, payback periods, and sustainable growth.

A track record of driving results with lean resources — you know how to prioritize ruthlessly and move fast without burning people out.

Genuine alignment with Marco Polo's purpose of helping people feel close

Comprehensive medical, vision and dental coverage plus benefits that support your mental health and emotional well-being.

Flexible paid time off, generous company holidays and self care days.

100% remote, anywhere in North America.

A work schedule built to fit your real life.

Quarterly in-person and virtual team retreats.

Compensation: Our cash compensation package is made of up two components - base pay and equity in the company. The target salary for this position is $200,000 to $250,000 per year. Final offer amounts are determined by multiple factors including knowledge, skills, and experience, and may vary from the amounts listed above.