Marketing Manager - EMEA (French or German Required)

MariaDB powers applications used by billions. In the EMEA region, we need a hands-on field marketer who converts regional focus into opportunity creation and deal momentum, blending events, Account-Based Marketing (ABM), campaign orchestration, and AI-driven relationship marketing. You’ll be the marketing owner for EMEA, partnering closely with Sales, SDR, Product Marketing (PMM), and Partner/Channel Marketing to move named accounts from interest to committed evaluation and purchase.

Reports to: Senior Director, Demand Generation

Scope: EMEA (with a focus on key markets like UK, FR, DE, SE, UA, UAE), Enterprise and Mid-Market 

• Build and run the EMEA field plan supporting MariaDB priorities: enterprise modernization and adoption of MariaDB Cloud.
• Sequence initiatives by segment and vertical (e.g., financial services, retail/e-commerce, telecom/media) aligned to regional sales goals and named account lists.
• Own the regional field budget; source and negotiate vendors and sponsorships; manage expenses.

• Partner with Sales on tiered ABM (1:1, 1:few, 1:many). Define ICP, map buying committees (DBA, Platform Eng, App Dev, Architecture, Security, Finance/IT leadership), and tailor plays for entry, expansion, and competitive takeout.
• Use intent, fit, and product signals to prioritize accounts; personalize content and outreach by stage.

• Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events.
• Standardize pre-event activation (invites, sequences), on-site capture (compliant, structured), and post-event follow-up (fast, persona-relevant, multi-channel).

• Orchestrate buyer journeys with AI assistance: predictive account selection, content personalization, conversational follow-up, and automated recap/next-step summaries.
• Build buyer enablement: curated content hubs, solution blueprints, ROI/migration tools, and mutual action plans that help committees progress confidently.
• Activate community and developer touchpoints (OSS meetups, user groups) to drive advocacy and pipeline adjacency.

• Partner with Sales and Customer Success to identify champions and develop case studies, customer stories, and use cases that match target personas and verticals.
• Package proof for field use (slides, one-pagers, short videos, talk tracks) and keep assets fresh with measurable outcomes and clear before/after states.

• Localize global plays and create region-specific programs.
• Tailor by vertical, ICP, and Personas
• Partner with PMM to translate technical value into persona stories and align proof points, references, and enablement assets per vertical.

• Collaborate with Partner & Channel stakeholders to align EMEA field activities with partner programs.
• Plug into hyperscaler, SI/ISV, and marketplace motions to amplify reach, create economies of scale, and run repeatable plays (co-hosted events, co-sell days, joint content).

• Run a weekly operating cadence with RVPs and first-line managers; set clear handoffs with SDR leadership (definitions, follow-up timing, dispositions, recycling) and maintain a tight closed loop.

• Be metrics-driven to the core, live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, program health, and learnings.
• Champion data hygiene and multi-touch attribution; test, iterate, and scale what works.

• You’ve owned field/regional marketing in EMEA and know how to turn plans into pipeline through events, ABM, and campaigns.
• You’re ABM-savvy: tier accounts, map buying committees, tailor programs by stage, and partner tightly with Sales.
• You live in the data: attribution-aware, dashboard-driven, and accountable for reporting and continuous improvement.
• You’re hands-on with Salesforce/Marketo, ABM and webinar platforms, data tools, and you use AI to prioritize accounts, personalize content, and accelerate follow-up.
• You distinguish decision makers from practitioners and speak each persona’s language.
• You’re a go-getter and problem solver, you spot gaps, propose solutions, and execute fast with a collaborative attitude.
• You are highly organized and transparent; you enjoy the discipline of planning in advance and working in spreadsheets, JIRA/Confluence, to build simple, efficient, clear processes that keep stakeholders aligned.
• You're fluent in French or German (required).

Nice to Have

• Experience with database, cloud, or developer audiences; OSS/community programs; hyperscaler and SI/ISV motions; marketplace co-sell.