Manager, Audience Analytics

United States·New Yorkmid

AnalyticsData & AI

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Quick Summary

Overview

Position Overview The Manager, Audience Analytics is responsible for maintaining campaign performance metrics, evaluating and/or developing business process, and networking data eco-systems as it relates to defining, designing, and interpreting campaign results.

Key Responsibilities

Applies independent critical thinking to analyze vast data sets to uncover media insights, what's working, what’s not working. Provides ongoing analysis of audience data, evaluates the performance of programs, and provides input for improvements.

Technical Tools

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The Manager, Audience Analytics is responsible for maintaining campaign performance metrics, evaluating and/or developing business process, and networking data eco-systems as it relates to defining, designing, and interpreting campaign results.

Responsibilities

~1 min read

→Applies independent critical thinking to analyze vast data sets to uncover media insights, what's working, what’s not working.
→Provides ongoing analysis of audience data, evaluates the performance of programs, and provides input for improvements.
→Checks for proper reception of the audience figures from media research.
→Ensures the production of campaign reports complete with comments on progress and performance of programs/channels.
→Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing multiple small accounts or projects.
→Analyses information to solve on-going problems; Demonstrates thought leadership, strategy guidance moving from pure execution to tactical/strategic thinking.
→Uses knowledge of how the team integrates with other teams (internal and external) to coordinate efforts and resources to achieve shared and individual objectives; Understands infrastructure and team dynamics.

Requirements

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Experience summarizing large quantities of quantitative and qualitative information to discover useful information and conclusions that can be used to form insights.
Experience with the collection, measurement, analysis, visualization, and interpretation of digital data illustrating user behavior on websites, mobile sites, and mobile applications.
Working knowledge of various audience software and tools, including data visualization tools and statistics packages.
Planning, executing, controlling, and monitoring the work of a team to achieve specific goals and meet specific success criteria within established timelines.
Ability to pursue and cultivate business relationships, partnerships, and alliances internally and externally.
Focuses on developing, coaching, and mentoring to enable others to improve performance and to reach their full potential.

Requirements

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Experience with data measurement and analytics
Experience with healthcare clients across DTP and HCP activations

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. 

We See You at IPG Mediabrands.

What We Offer

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We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 