Senior Product Strategist - Freelance

Mediacurrent is looking for an innovative thinker and doer to bring creative new ideas to life and play a key role in driving the continued evolution of what’s possible from digital products and experiences, e.g., websites, landing pages, apps, customer portals, in support of brand vision and revenue growth goals.

The ideal candidate is a highly creative yet goal oriented individual who’s a strong collaborator that revels in research and is fluent in user flows and journeys while working closely with cross-disciplinary teams to ensure the successful implementation and effectiveness of their digital products. 

• →Lead your new or reimagined product experiences from inception through implementation
• →Gather business, brand, and user requirements by driving stakeholders and core team workshops
• →Conduct targeted research into brand, competitive, and user journeys through analysis of primary and secondary sources
• →Work with the data and analytics team to define data needs, conduct research, analyze results, and feed into the overall strategy
• →Ideate creative product solutions that solve for competing business priorities and experience challenges
• →Structure and lead creative brainstorms to ensure adherence to overall strategy, driving key decisions for a broader project team 
• →Influence UX, visual design, and prototyping in support of the overarching strategic vision and present concepts to senior stakeholders
• →Understand and improve upon conversion flow driving overall business goals  
• →Contributing to overall quality of the Product Strategy team by shaping activities and deliverable formats, and sharing within internal team meetings

• Don’t accept something as is but prefer to understand it, prove it, and improve it
• Get excited about new people, brands, businesses, and possibilities
• Know how to walk the fine line between strategic and creative, emotion and logic
• Love working with diverse group of like-minded performance driven creative thinkers, doers, and leaders
• Are a humble team player willing to elevate the game of those around you
• Have a point of view and know how to articulate it 

• 4+ years leading digital products strategy
• 8+ total years of digital experience, with an emphasis in the creative or strategic realm
• Exceptional creativity and problem-resolution skills in a dynamic, client-centered space
• Experience with B2B, B2C, and multiple verticals 
• Familiarity with common analytics tools and insight platforms 
• Familiarity with most digital product platforms and respective pros and cons
• High attention to detail and ability to prioritize based on needs and time available
• Strong communication and persuasion skills, whether in writing, presentation, or speaking