Product Marketing Manager

CanadaRemoteFull-timemid

Product ManagementMarketingProduct Marketing ManagerMarketing Manager

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Quick Summary

Overview

Who we are: At Mediafly, we help the world’s top revenue teams work smarter and achieve measurable impact. Our platform brings together sales enablement, content,

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Product ManagementMarketingProduct Marketing ManagerMarketing Manager

Who we are:

At Mediafly, we help the world’s top revenue teams work smarter and achieve measurable impact. Our platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. By weaving value selling into every workflow, we empower teams to accelerate deal cycles, boost win rates, and prove ROI.

For you, that means joining a company where innovation meets purpose—where your work helps businesses deliver more meaningful buyer experiences and drives results that truly matter. You’ll be part of a collaborative, growth-focused team that values expertise, creativity, and human connection.

Mediafly is seeking a Product Marketing Manager to play a key role in driving the success of our Go-To-Market (GTM) teams. You’ll shape GTM strategies to drive inbound and outbound demand by crafting compelling customer-centric messaging, creating product pricing/packaging, launching product releases and features, managing analyst relations and announcements, conducting market research and competitive analysis, and creating enablement materials to drive pipeline deal progression and support our sales and customer growth teams.

This role reports into the VP of Growth Marketing.

Dedicate yourself to staying close to the customer and partnering with the Sales and Customer Success teams.

Develop customer-centric messaging and positioning that clearly communicates the value of our platform.

Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.

Drive customer engagement and advocacy programs, including case studies, testimonials, and community initiatives.

Own and optimize social, digital, and content marketing strategies to attract and nurture leads.

Partner with cross-functional stakeholders to develop targeted campaigns, including email, paid media, and organic channels.

Manage and optimize the website, landing pages, and conversion funnels for maximum lead capture.

Develop sales collateral, pitch decks, and battle cards to empower sales teams.

Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.

Collaborate closely with Product & Sales to ensure alignment on messaging and positioning.

3+ years of Product Marketing experience in B2B SaaS, preferably in Martech or Sales Enablement

You are proactive and action-oriented, with a strong drive for experimentation. You find creative, resourceful ways to learn, adapt, and improve; "being scrappy."

Proven experience in a fast-paced startup environment

Strong background in customer & product marketing

Deep understanding of digital marketing, lead gen, and marketing communications

Experience with social, email, content, and digital marketing strategies

A data-driven mindset—comfortable with marketing analytics & optimization

Ability to work cross-functionally with Sales, Product, Customer Success, and Marketing teams

Exceptional writing, storytelling, and communication skills