Product Marketing Manager (New York)

·       Key objectives include establishing Merkle Science as a thought leader in the US market and enabling the sales team to meet revenue targets

·       Working closely with the sales team to identify core value proposition and differentiators and creating a strategy to communicate it at scale to potential customers

·       Lead strategy for US market expansion by building on product messaging to set new products apart from others in the market to give Merkle a unique selling point

·       Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market.

·       Create sales tools and content such as case studies, videos, website copy and blog posts

·       Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities

·       Coordinate closely with product management and engineering teams to determine product roadmap and establish go-to-market strategy for products

·       Establish and iterate on go-to-market strategy to reach revenue targets

·       Will manage his/her own team of designers and marketers.