Head of Product Marketing

Polandexecutive

MarketingProduct Marketing

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Quick Summary

Overview

We are looking for an experienced Product Marketing leader who will own product positioning, messaging and go-to-market strategy. This role sits at the intersection of product, market and strategy, with a strong focus on translating complex technology into clear, compelling value propositions and…

Key Responsibilities

Define product messaging, positioning and differentiation Develop and execute product marketing and go-to-market strategies Translate complex technical features into clear business value propositions Create high-impact marketing content…

Technical Tools

customer-success

Responsibilities

~1 min read

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Define product messaging, positioning and differentiation
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Develop and execute product marketing and go-to-market strategies
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Translate complex technical features into clear business value propositions
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Create high-impact marketing content (presentations, product materials, datasheets)
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Conduct market research and competitive analysis to inform strategy
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Identify target segments, verticals and lead generation channels
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Work closely with product and sales teams to align strategy and execution
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Support strategic partnerships and strengthen industry positioning
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Develop compelling use cases and customer success stories
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Identify and apply to industry programmes, competitions, awards and challenges
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Support communications, PR activities and external visibility