Senior Growth Marketing Manager- LPO & Conversion Optimization

• →Deep understanding of customer behavior, messaging strategy, copy hierarchy, and conversion principles.
• →Strong instincts for identifying friction points and improving user journeys.

• Experience designing and analyzing A/B and multivariate tests.
• Strong analytical mindset with the ability to connect data to business outcomes.
• Comfortable interpreting test results and translating insights into clear recommendations and next steps.

• Experience working within CMS platforms such as Prismic, Contentful, Webflow, or similar tools.
• Experience with experimentation platforms such as Statsig, Optimizely, VWO, Mixpanel, or similar technologies.

• Proven ability to influence and collaborate across Product, Engineering, Analytics, Brand, Clinical, Legal, and Compliance teams.
• Comfortable navigating complex, matrixed environments with multiple stakeholders.

• Comfortable rolling up your sleeves and executing.
• Equally energized by developing strategy and implementing it yourself.
• Thrives in fast-paced environments where speed, ownership, and iteration matter.
• Willing and able to personally build pages, launch experiments, QA experiences, and drive projects from concept through execution.

• Highly organized, detail-oriented, and self-directed.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Passion for building scalable processes, testing frameworks, and operating rhythms.

In your first 6–12 months, you will:

• Successfully launch and scale Midi's Mosaic landing page ecosystem.
• Establish a repeatable experimentation program across key acquisition experiences.
• Improve conversion performance across Midi's highest-traffic landing pages.
• Build scalable frameworks that support increasingly personalized acquisition journeys.
• Become the go-to expert for landing page optimization and marketing conversion strategy at Midi.

1. Meet with our Talent Partner (30- 45 min) 
2. Meet with Hiring Manager (30 mins)
3. Cross functional Interviews- (1.5 hrs)
4. Working session- (1hr- 1.5hr)

The budgeted salary for this role is150,000 annually. Final compensation will depend on experience, skills, and qualifications. This role is also eligible for additional compensation, including equity and benefits.