Senior Analyst, Analytics

• Develop and maintain omnichannel measurement frameworks that connect media KPIs to client business objectives.
• Access and integrate multiple data sources—digital, offline, and CRM—to create comprehensive performance views.
• Execute foundational Marketing Mix Modeling (MMM) and Forecasting workflows, including data staging, model processing, and initial output generation under Director supervision.
• Build dashboards, automate recurring reports, and design visualizations in Looker Studio.

• Lead test-and-learn initiatives, including A/B and lift studies.
• Identify optimization opportunities and communicate insights in partnership with media and strategy teams.
• Translate analysis into client-ready presentation slides, visualizing complex data (MMM results, forecasts) into digestible formats.

• Support Associate Directors and Directors to deliver analytics insights and recommendations.
• Begin mentoring Analysts informally, guiding QA, task management, and analytical rigor.
• Collaborate closely with cross-functional teams to align measurement with business and creative strategies.

• Maintain governance over taxonomy, naming conventions, and tracking consistency.
• Ensure data cleanliness and reliability across reporting environments.
• Contribute to operational improvements that enhance analytics efficiency.

• 2–5 years of analytics or media experience, ideally in an agency or marketing analytics environment.

• Proficiency with digital analytics platforms (GA4, GTM), visualization tools (Looker/Tableau), and data querying (SQL).
• Strong understanding of advertising KPIs, Marketing Mix Modeling (MMM) concepts, and attribution models. Demonstrated ability to build slides that tell a data story.
• Hands-on experience building dashboards and automations across media sources (Google Ads, Meta, DV360, TikTok).
• Exposure to client interaction through report presentations and performance discussions.
• Ability to simplify complex data into accessible, visually compelling insights.
• No formal direct reports, but actively mentors Analysts and models best practices.
• Supports team organization and contributes to process documentation.
• Growth mindset with a focus on sharpening communication, precision, and collaboration.
• Expands technical range by achieving mastery in agency measurement tools (MMM, Forecasting) and refining data storytelling capabilities for client presentations.
• Connects media KPIs to client business outcomes.
• Builds an understanding of how marketing investment translates into commercial impact.
• Dashboard automation, data integration, forecasting, test design, and media optimization analysis.
• Excellent QA discipline, analytical curiosity, and solution-oriented thinking

The pay range for this role is:

$75,000 - $82,000 per year (New York, NY)