Director of People - Content & Studio

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Beast Industries is one of the most dynamic creative studios in the world — and the people behind the camera deserve a people leader who gets it. As Director of People for Content & Studio, you will serve as the primary people partner to our production organization, bridging the worlds of creative and corporate to build a culture where exceptional work and exceptional people thrive together.

This is a high-visibility, high-trust role at the center of how our studio operates. You will partner directly with executive leadership — up to the CEO — and embed yourself in the fast-moving, high-stakes rhythms of production. Your job is to bring the judgment, empathy, and operational instinct to make our studio a place people are proud to build their careers.

You will own the full people strategy for the Content and Studio organization — from employee relations and leadership coaching to culture and organizational design. You will operate across both creative and corporate environments, translating company-wide people practices into approaches that actually work on a production floor.

This role requires someone who earns trust quickly, navigates complexity with confidence, and knows how to show up differently for a crew member than for a C-suite executive.

• →Serve as the primary people partner to Content and Studio leadership, including executive and CEO-level stakeholders
• →Lead employee relations efforts across the studio organization, including conflict resolution, investigations, and risk mitigation
• →Coach and develop first-time and mid-level managers on people leadership and performance practices
• →Partner with leadership on organizational design, workforce planning, and team effectiveness
• →Translate corporate HR policies and practices into practical, studio-appropriate applications
• →Drive culture initiatives that bridge creative and corporate environments
• →Advise on performance management, talent development, and succession planning
• →Collaborate cross-functionally with Legal, Finance, and Production to drive aligned outcomes

• 8–12+ years of progressive HR or people experience, including business partner roles
• Demonstrated experience supporting creative, media, production, or non-traditional work environments
• Deep expertise in employee relations, conflict resolution, and complex people situations
• Proven ability to coach and influence leaders at multiple levels, including senior executives
• Strong interpersonal skills and the ability to build trust quickly across diverse employee groups
• Experience in high-growth, founder-led, or entertainment/digital media environments is a strong plus
• Ability and willingness to travel regularly to Greenville, NC — this is a meaningful and ongoing part of the role
• Bachelor's degree or equivalent practical experience

The target total compensation ranges from $300,000 – $324,000, including a fixed annual salary of $200,000 – $220,000, an employee equity plan grant, bonus, plus comprehensive benefits.