Senior Specialist, Marketing

United States·New Yorksenior

MarketingApp Marketing Specialist

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Quick Summary

Key Responsibilities

With support from the leader, contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen.

Technical Tools

MarketingApp Marketing Specialist

Hi, we're Oscar. We're hiring a Senior Specialist, Marketing to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the Role

~1 min read

The Senior Specialist, Marketing helps create engagement and retention strategies for Oscar members. The Senior Specialist works with various cross-functional partners to support the development and execution of marketing campaigns to drive engagement and outcomes that support a variety of key initiatives, including key regulatory communications. The Senior Specialist, Marketing helps with campaign execution and program management and reporting, which includes brief development, segment definition, copywriting, workflow development, and reporting & analytics.

You will report into the Director, Marketing.

Responsibilities

~1 min read

→With support from the leader, contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen.
→Support creation of marketing and communication tactics by thinking through segmentation and value propositions, writing copy, designing channel communications, and ensuring the campaign timeline remains on track.
→Support regulatory communications and how we optimize our approach to regulatory communications at Oscar
→Manage the creation of tactical campaigns that support both consumer experiences that influence workstreams across porters and experiences.
→Think through campaign testing and A/B testing strategies that optimize campaigns over time
→Analyze campaign results, pulling out insights to share with cross-functional teams
→Act as a subject matter expert in the marketing organization and in your area, understanding membership, core Oscar products, and what tactics move key metrics, as well as, understanding the holistic experience, metrics, and tactics utilized to reach our audiences.
→Compliance with all applicable laws and regulations
→Other duties as assigned

Requirements

~1 min read

Bachelor's degree or 4+ years commensurate experience
2+ years of experience engaging consumers and driving digital engagement
1+ years experience working closely with cross functional teams (ie brand strategy, creative teams, marketing strategy, and/or CRM teams)
1+ years experience using data to inform decision making
1+ years experience managing partners and projects cross functionally.

Nice to Have

~2 min read

1+ years experience with measurement and analytics and overseeing campaign tests/set up

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

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