Email Marketing Manager

The Email Marketing Manager is responsible for developing and executing email marketing strategies to support Nebius prospects and customers throughout their entire customer journey.  Strategy & Planning:  

• identifying and segmenting target audiences, setting campaign objectives, and defining KPIs.  email strategy for event amplification (pre- and post-event).  

• owning and managing annual email marketing calendar for Nebius. 

• collaborating with Product Marketing Team to ensure alignment with transactional service emails.  

Content Creation & Curation:  

• Write or source writing of engaging email copy, subject lines, and calls to action, ensuring they are aligned with tone of voice, QA standards, and best practices.  

• When email content is sourced from internal stakeholders, ensure alignment with tone of voice, QA standards, and best practices.  

• Collaborate closely with the design team to design engaging email templates and get all necessary imagery for every email campaign. Influence the usage of creative automation to accelerate production.  

• Handle approval of legal or SME stakeholder if appropriate. 

• Collaborate with internal stakeholders to define and document tone of voice and maintain style guide. 

Email Campaign Execution:  

Execute end-to-end email campaigns, including crafting/sourcing compelling content, designing engaging email templates in Hubspot, and managing email audiences.  

Support Ad Hoc email activities such as Product launches, terms of service updates, go-to-market activities, event invitations and follow-ups, sales plays, etc.  

Performance Analysis & Optimization  

• Track, analyze, and report on email campaign performance, focus on engagement (uCTO) versus core audience.   

• Establish internal Benchmarks aligned with past performance and industry recommendations and define success metrics for individual campaigns  

• Own core audience criteria, refreshing as appropriate.  

• Identify areas for improvement in email campaigns and implement strategies to optimize performance, including A/B testing different elements (sender, subject, copy, CTA).  

• Influence Data & Analytics Marketing team to report Email Marketing contribution to marketing successes and ROI measurement  

Ensure all email marketing activities comply with relevant regulations and best practices, such as GDPR and CAN-SPAM.   

Keep up to date with the latest email marketing trends, technologies, and best practices.  

• Understanding of AI technologies and trends
• Proven experience in email marketing and end-to-end campaign execution
• Hands-on experience with CRM platforms (HubSpot is a strong advantage)
• Ability to build and manage email strategies across the full customer journey
• Strong skills in campaign analysis, reporting, and A/B testing
• Native English speaker with strong copywriting and cross-team collaboration skills