Senior Business & Market Intelligence Analyst

Location: Hilversum, the Netherlands, with hybrid working and occasional travel within Europe
Scope: Europe
Reporting to: CEO
Key partners: Country Managing Directors, Sales, Finance, Operations, CRM and Data teams, and Marketing

NEP is building its intelligence capability for unscripted television and entertainment across Europe. As Senior Business & Market Intelligence Analyst, you will connect market insight on formats, commissioning and audiences with NEP’s data on clients, opportunities, projects and financial performance. Your analysis will help leaders identify growth opportunities, strengthen account planning and make informed commercial decisions.

Your impact will come from the decisions and opportunities your insight helps shape.

• Build a European overview of unscripted formats, from development and commissioning through broadcast, renewal or cancellation. Track original IP, local adaptations, commissioners, platforms, format owners, distributors and production companies.
• Analyse programme performance and trends across genres, using audience, demographic, scheduling, channel and streaming data.
• Assess which formats are likely to travel and where upcoming productions may fit NEP’s studios, multicamera, remote production, post-production, media management and distribution services.

• Connect CRM pipeline information with project, revenue, margin, booking and utilisation data to understand NEP’s activity across clients, markets and service lines.
• Identify opportunities to grow client relationships, cross-sell services and enter new markets, as well as clients that may be at risk. Maintain a prioritised European target-account and opportunity list.
• Support account planning, bids, tenders, client meetings and investment decisions with relevant analysis, client information and recommended next steps.

• Deliver weekly opportunity alerts, monthly dashboards and a quarterly European Unscripted Growth Review. Provide market insight for annual strategy, budgeting and forecasting.
• Turn analysis into recommendations on sales priorities, capacity, facilities, technology investment and market entry. Track opportunities through the pipeline to wins, revenue and margin.
• Own the definitions and data standards for formats, clients, markets and NEP service lines. Help maintain and develop a reliable database connecting external market data with NEP’s internal information, and work with colleagues to improve data quality and automate reporting.
• Maintain reliable data sources and ensure external data and personal information are handled in line with subscription terms and NEP’s privacy requirements.

• Around five years’ experience in business intelligence, market research, commercial analysis or strategy, ideally in television, media production, broadcasting, streaming or content distribution.
• A strong understanding of the television commissioning and production lifecycle, and the ability to interpret audience and streaming data with its limitations in mind.
• Advanced Power BI or Tableau and Excel skills, plus practical SQL and data-modelling experience.
• Experience working with CRM, finance and project data, for example in Dynamics 365 or Salesforce.
• Strong commercial judgement and the ability to turn data and market knowledge into clear recommendations, considering revenue, margin, pipeline, win rate and capacity.
• A curious, structured and collaborative approach. You communicate clearly, are comfortable challenging assumptions and can work with senior stakeholders across Europe.
• Excellent written and spoken English. Dutch or another European language is an advantage.

• Teams use and trust your dashboards, and priority clients, formats and opportunities are covered by reliable data.
• Your analysis leads to owned commercial actions and demonstrably informs pipeline, forecasts and decisions, including decisions about paid intelligence subscriptions.

• A challenging and varied role in an international broadcast environment;
• Room for your own ideas and personal development;
• An inspiring working environment where no two days are the same and where you contribute, directly or indirectly, to exciting productions at locations most people do not get to visit;
• Events that bring everyone together, such as a summer barbecue, monthly themed drinks, a Family & Friends Day, a Sinterklaas celebration, an end-of-year party and sporting activities such as the Media Football Tournament and Mud Masters.

At NEP, we work behind the scenes of major live events and television productions. With innovative and creative solutions, we manage the entire process, from recording to worldwide distribution. You may know our work from productions such as Eredivisie, Formula 1, The Voice, Eurovision, Lowlands, The Floor, Eva and Lubach.

At NEP, everything starts with people who are passionate about media. Our teams bring together driven and creative professionals working in sport, music, entertainment and live television. You will have plenty of opportunity to learn, grow and work with the latest technology. Whether you are excited by Formula 1, festivals or live talk shows, you will be right in the middle of the media world, helping to bring content to life.

As a global organisation, we are at our core a people business. We are building a diverse and inclusive workplace where everyone can be themselves and is treated with respect. Diversity and inclusion are not an afterthought for us; they are the foundation for innovation and success.