Manager, Product Marketing

Bostonmid

MarketingProduct Marketing

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Overview

NOBULL is a no bullsh*t training-inspired wellness brand. Built to support you in your pursuit of physical, mental, and emotional strength. NOBULL is known for their best-in-class,

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MarketingProduct Marketing

NOBULL is a no bullsh*t training-inspired wellness brand. Built to support you in your pursuit of physical, mental, and emotional strength. NOBULL is known for their best-in-class, award-winning footwear. With options across training, lifestyle and nutrition, NOBULL has the tools for anyone who wants to be a better version of themselves and get stronger physically, mentally and emotionally. Our team is comprised of talented entrepreneurs, passionate industry professionals, and hardworking creatives from a variety of backgrounds.

We are seeking an experienced and dynamic Product Marketing Manager. The successful candidate will own and drive product storytelling across footwear and apparel from early product positioning through launch execution. This role requires someone who can operate with autonomy in a fast-paced, scrappy environment, translating product into clear, compelling narratives and bringing them to life across channels.

Develop and implement comprehensive product marketing plans to support the launch and growth of new and existing products.

Create compelling product messaging and positioning that differentiates our products in the market with an eye for detail.

Develop and own product briefs: translating product into clear, compelling stories for creative and cross-functional teams

Strong communicator + presenter: comfortable presenting to leadership, taking feedback, and pushing work forward

Highly organized: able to manage multiple projects, timelines and deliverables simultaneously

Scrappy + solutions-oriented: someone who steps in, figures things out, and is proactive in their contributions

Creative thinker: not just executing, but helping elevate how we show up in market

Collaborate with marketing counterparts, along with cross-functional teams including Product Development, Merchandising, and Sales.

Bachelor’s degree in Marketing, Business, or related field. MBA preferred.

Minimum of 5 years of experience in product marketing, brand management or integrated marketing, preferably in the footwear, apparel, fitness or wellness industry.

Proven track record of successful product launches and marketing campaigns.

Strong analytical skills and ability to interpret market data and trends.

Excellent written and verbal communication skills.

Ability to work collaboratively in a fast-paced, team-oriented environment.

Creative thinker with a passion for wellness and health products.

Proficiency in marketing tools and software.