VP, Creative Director

Define and lead the creative vision across all client engagements, spanning brand campaigns and performance marketing initiatives

Develop new, or translate existing, institutional and program-level positioning into compelling, differentiated creative concepts that resonate with prospective students

Ensure all creative work—visual and written—balances clarity, effectiveness, and craft across channels

Serve as the senior creative lead in high-stakes moments, including new business pitches and strategic client presentations

Articulate and sell visionary, insight-driven creative concepts to university partners

Partner with sales and account teams to expand relationships through new creative opportunities and directions

Build and lead a creative function that delivers high-volume, high-quality performance marketing assets across digital channels

Manage systems for rapid iteration and continuous improvement based on performance insights

Partner closely with performance marketing and analytics teams, ensuring creative is responsive to data and campaign needs

Ensure performance creative is brand-informed but not constrained by perfectionism, prioritizing effectiveness and speed

Own the development of content across the funnel, helping to shape and enhance brand positioning while  ensuring alignment with performance goals

Oversee production of content across formats, including web copy, email campaigns, long-form articles, landing pages, and ad copy

Lead and oversee all location-based photo and video productions, ensuring the capture of high-quality, brand-aligned content while managing logistical coordination, securing necessary location permits, and obtaining all required releases

Ensure messaging is clear, differentiated, and tailored to both audience and channel

Integrate content and design into cohesive, high-performing creative systems

Design and implement workflows that enable speed, scalability, and consistency across creative output

Drive adoption and thoughtful use of modern creative tools, including AI, to improve throughput and quality

Continuously evaluate and evolve production models to eliminate bottlenecks and increase efficiency

Lead, mentor, and grow a multidisciplinary team across design, art direction, video, content strategy, editorial, and freelance talent

Create a culture that values both creative excellence and operational discipline

Provide clear direction, feedback, and coaching to elevate team performance and output

Assess and evolve team structure to support current needs and future growth

Partner with project management and marketing teams to ensure work is delivered on time, on brief/strategy, and aligned with business objectives

Balance creative ambition with practical constraints (e.g. budgets and timelines), ensuring reliable and predictable delivery

Stay current on trends in higher education marketing, brand strategy, and performance advertising

Bring forward new approaches that improve both creative effectiveness and client outcomes