Senior Field ABM & Events Manager

The most impactful opportunities are often the hardest to get in front of. As our Senior Field ABM and Events Manager, you’ll partner directly with stakeholders across Norm Ai and Norm Law to run high-impact field programs for our key audiences and execute 1:1 ABM plays for our most strategic clients. You’ll challenge the status quo in field marketing to create unique experiences and moments that identify new opportunities, build brand trust, and move deals forward.

The role will build the strategic field & ABM events program from the ground up. Expect increasing scope, budget, and responsibility as we scale.

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• 5-7+ years of experience in field, events, or ABM marketing

• A track record of building an events strategy vs. simply managing an established calendar

• Creative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to execution

• Exceptional executive presences. You have the confidence to engage senior leaders as a peer, not just a planner, and you build credibility fast.

• Strong ownership of programming, where to prioritize, how to move projects forward, and work quickly

• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category

• An established network across vendors, production, and other teams to help execute events.

• Managed an events program for a fast-paced, growing enterprise business

• Develop a strong understanding of Norm’s GTM model, business priorities, audiences, and existing event commitments.

• Build relationships with key internal stakeholders and assess current partners, processes, and capabilities.

• Present a prioritized field and ABM events strategy, including where Norm should host, partner, sponsor, and build net new programming.

• Define initial concepts, target audiences, content packages, budgets, and success measures for priority programs.

• Establish a clear roadmap for Norm’s strategic event programming

• Move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement.

• Location: New York City

• Work model: Hybrid

• In-office expectation: 3-4 days per week

• Travel expectation: Occasional (30%) travel for events, conferences, partnerships, and on-site production.

To learn more about Norm Ai, visit our website.