Senior Copywriter

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

The person in this position not only needs to use words as weapons, but also overcome the psychological defenses of target audiences, and provide integrated and creative solutions with art utilizing precise insight and logical thinking, guaranteeing the success of the Clients’ marketing campaign. At the same time, senior copywriters should work with senior art directors to act as the main force of project execution, supervise team members, control human resources expenditures and time costs, and create work up to the Ogilvy standard.

Client Management

• →Communicate with both account colleagues and Clients to gain a better understanding of Client needs and provide efficient creative solutions.

• Maintain a good working relationship with planners and contribute creative ideas in developing communication strategies.

• Responsible for the projects undertaken with senior art directors.
• Has the ability to accurately understand creative briefings, and work with designers creatively in keeping with communication strategies.
• Responsible for the textual content of all productions based on the creative plan determined by the team.
• Write a creative concept that makes it easier for Clients to understand our solutions with vivid and insightful text, making it easier to accept it.
• Familiar with the project processes, collaborate perfectly with both internal and external teams, and promote the smooth progress of the work
• Maintain a strong intellectual curiosity, learn about emerging media and technology, and keep our ideas up to date.
• Responsible for creative and effectiveness recognition at local and international awards competitions and new/existing business growth.

• Set an example protecting Ogilvy’s reputation.
• Stay motivated and constantly improve professional skills in creating work.
• Stay positive, regardless of success or failure.
• Be inspiring, encouraging and friendly to others, always work hard to make positive progress.
• Build trust and respect with others, provide training opportunities to ensure others’ development, and develop a team with professional ethics and effective performance.
• Take responsibility and keep commitments when facing huge challenges or mistakes.
• Abide by the WPP Code of Business Conduct.

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.