Copywriter

What you will be doing: 

• Write platform‑native copy in Arabic (Saudi‑localized) and English - hooks, captions, CTAs, headlines and longer brand storytelling.
• Lead transcreation: adapt campaign concepts and messaging across languages without losing intent, tone or cultural resonance.
• Own editorial quality and tone of voice across all written outputs.
• Produce reactive and planned content at newsroom pace, moving quickly from trend to concept to post.
• Work tightly with the social strategist, social media manager and creative director to ensure copy is platform‑native and creator‑friendly.
• Manage rapid‑turn briefs and content calendars while maintaining brand integrity and community tone.
• Use AI tools to accelerate ideation and drafting; develop and refine bilingual prompting techniques.
• Edit, optimise and localise AI outputs for brand voice, platform context and Saudi/GCC relevance.
• Define and enforce quality‑control processes for all AI‑assisted writing.
• Stay always‑on to GCC cultural trends, platform shifts and audience behaviour; use insight to shape copy.
• Apply performance data and learnings to iterate copy approaches and improve effectiveness.
• Contribute to competitive/cultural analysis to identify creative opportunities and differentiation.

What you need to be great in this role: 

• 4+ years of professional copywriting experience, with demonstrable social‑first studio or agency experience in a fast, real‑time content environment.
• A strong bilingual portfolio (Arabic and English) showing platform‑native social work and measurable impact where possible. Please include 3–5 links to platform examples (TikTok, Reels, Shorts, X, Snap, etc.) with a short note on your role and results.
• Arabic - Must be a Saudi national or deeply localized to Saudi Arabia; native or near‑native written and spoken proficiency with deep understanding of Saudi register, dialect nuance and cultural context.
• English - Advanced written and spoken proficiency able to maintain brand tone and quality across both languages.
• Proven ability to work at pace: managing multiple briefs and rapid turnarounds without sacrificing craft or accuracy.
• Demonstrable transcreation expertise - adapting ideas across languages and markets while preserving intent, tone and cultural resonance.
• Platform fluency across Instagram, TikTok, Snapchat, X and YouTube Shorts, with an intuitive sense for hooks, formats and length.
• Strong editorial judgement, impeccable bilingual grammar and meticulous attention to detail.
• Familiarity with social studio tools and workflows (CMS, scheduling, collaborative creative platforms) and an understanding of GCC regulatory/advertising standards.

Req ID: 18158

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