Product Marketing (Marketing Lead)

Paving contractors are practical buyers. They don't care about hype. They care about a clear answer to: why you, why now, why not the other guys. That answer is positioning, but positioning only matters if it shows up in pipeline, deals, and revenue.

We're hiring our first marketing leader to own both how OneCrew is positioned in the market and how that positioning translates into qualified pipeline and revenue. This is not a support role. It's a GTM ownership role. You'll work across product, sales, and leadership to turn what we build into why it matters, get that message into market, and ensure it drives measurable growth.

• 3-7 years of product marketing experience in B2B SaaS, ideally SMB or mid-market field service, vertical SaaS, or construction tech

• Proven experience building positioning and messaging frameworks, running launches tied to business outcomes, and enabling sales teams to win real deals

• Experience working directly with sales (calls, QBRs, deal support)

• 3-7 years in a high-performance strategic, analytical, or operational role (strategy consulting, investment banking, PE, BizOps, founder, chief of staff, or similar)

• Demonstrated ability to influence GTM strategy, messaging, or buying decisions in a real-world environment, not just analysis

• Deep interest in how markets are won: positioning, category design, buyer psychology

• Comfort owning outcomes in ambiguity

• Ability to quickly learn new industries, products, and tools

• Fluency (or fast ramp) in HubSpot, Google Analytics, and data analysis

• Exceptional communication and the ability to explain complex value simply

• Strong prioritization and project management across multiple initiatives

• Experience marketing to contractors, tradespeople, or non-tech-native buyers

• Background in competitive intelligence or win/loss programs

• Experience at a Series A or B company building PMM from zero

• Familiarity with vertical SaaS leaders like ServiceTitan or Procore