Senior Creative Strategist (Performance / Meta Ads)

• Analyze competitor advertising, market trends, and the performance of existing creatives.

• Develop new creative angles, hooks, narratives, and testing hypotheses for Meta campaigns.

• Write persuasive direct-response scripts from initial concept through final production brief.

• Turn creative ideas into clear briefs for video producers and motion designers.

• Guide creative production and ensure final assets match the intended concept and message.

• Monitor creative performance and translate results into the next testing cycle.

• Connect creative messaging with funnels, landing experiences, and paywalls.

• Help build a repeatable creative workflow and, as the function grows, help hire additional scriptwriting support.

Required

• Currently employed at a company within the Genesis ecosystem (SKELAR, Headway, BetterMe, OBRIO, Boosters, Promova, appflame, AMO, Universe, Jiji, HOLYWATER, Keiki, or similar) - this is a hard requirement, not past experience alone.

• Strong, personal, hands-on experience writing advertising scripts - not through a team you manage.

• A demonstrated track record of tenure stability: 1.5+ years per role, ideally longer, showing sustained ownership rather than frequent job changes.

• Strong experience with B2C mobile subscription products and performance marketing.

• Proven experience creating direct-response advertising for consumer audiences.

• Ability to combine creative strategy, copywriting, consumer psychology, emotion, and persuasion principles.

• Experience using performance data to develop and improve creative concepts.

• A portfolio of ads showing your personal contribution, especially scripts you wrote yourself.

• Professional working English.

Nice to Have

• Direct experience with Facebook/Meta Ads Manager and creative testing frameworks.

• Experience across more than one Genesis ecosystem company.

• Familiarity with UGC production and briefing external creators.

• Comfort working directly with founders in a small, flat, execution-focused team.

• Remote, Eastern Europe preferred.

• Start by 9 am local time, 8 focused hours per day.

• Direct reporting to the founders (no management layer).

• B2B contract, full-time.

• Bonus structure tied to performance - target is to at least double base salary through results-based bonuses.