Senior Growth Marketing Manager (10Bet)

Bulgaria·Bulgariasenior

MarketingGrowth Marketing Manager

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Quick Summary

Key Responsibilities

Own the strategy for key acquisition channels. Plan, launch, optimize and scale campaigns across: Programmatic Display, DSPs, Native Advertising, Retargeting platforms, Apple Search Ads,

Technical Tools

MarketingGrowth Marketing Manager

About the Role

~1 min read

Strong analytical skills with the ability to translate data into actionable decisions.

Advanced Excel/Google Sheets skills; SQL is a significant advantage.

Experience with GA4, Looker Studio, Tableau, Power BI, or similar BI platforms.

Comfortable working in fast-paced environments with ambitious growth targets.

South African online betting experience - knowledge of the South African online betting market - including local player behavior, payment methods, mobile/app distribution dynamics, and the competitive landscape.
Familiarity with gambling ad compliance - Google/Meta certification, 18+ age-gating, geo- targeting, and responsible gambling messaging

Responsibilities

~1 min read

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Own the strategy for key acquisition channels.
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Plan, launch, optimize and scale campaigns across: Programmatic Display, DSPs, Native Advertising, Retargeting platforms, Apple Search Ads, and oher emerging acquisition channels.
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Manage app acquisition campaigns and optimize toward high-quality first-time depositors and long-term player value.
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Build sophisticated attribution and measurement frameworks using MMPs, analytics platforms, and BI tools.
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Continuously improve CAC, CPA, ROAS, LTV, retention, and overall marketing efficiency.
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Design and execute A/B tests across creatives, landing pages, audiences, bidding strategies, and funnels.
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Work closely with CRM, Product, BI, Design, and Content teams to maximize conversion throughout the player lifecycle.
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Manage relationships with media partners, agencies, and technology vendors.
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Monitor industry trends and identify new growth opportunities before competitors.

One of the core responsibilities of this role is competitive analysis and market intelligence. The successful candidate should be able to:

Deconstruct competitor strategies.
Understand where competitors acquire their traffic.
Analyze their acquisition funnels, landing pages, creatives, offers, bonuses, app strategies, messaging, and user journeys.
Identify what is working, why it works, and where opportunities exist.
Build superior acquisition strategies based on these insights rather than simply copying competitors.
Continuously monitor competitor activity and recommend actionable improvements.