Sr. Analyst, Returning Marketing Data Analytics (R13933)

Oportun (Nasdaq: OPRT) is a mission-driven financial services company that puts its members' financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $21.3 billion in responsible and affordable credit, saved its members more than $2.5 billion in interest and fees, and helped its members set aside an average of more than $1,800 annually.

Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups.

MARKETING AT OPORTUN:

Welcome to Oportun’s Marketing team, where we are at the heart of driving growth and elevating member experience. Our team is a tight-knit diverse community of marketing professionals with a deep passion for empowering our members to build a better future. We work together to drive impactful marketing campaigns customized to our members’ needs. We are focused on efficiently scaling our lending and savings products with a continued investment in developing a best-in-class marketing organization. We operate using advanced platform solutions, sophisticated analytics, and AI enabled capabilities to grow with resilient unit economics.  If you enjoy connecting data insights to business outcomes, executing omnichannel marketing campaigns, and flexing your creative muscles, then you’re in the right place. Join us to dream big, work hard, and have fun having real impact.

SUMMARY:

We are seeking an experienced marketing analyst to drive performance marketing for Oportun’s Personal Loans product, with a focus on the returning member segment and website analytics. In this role, you will influence key growth levers, shape strategy, and support a robust test-and-learn agenda.

You will partner closely with Credit Risk, Data Science, Product, and Finance teams to improve segmentation, streamline processes, and drive measurable improvements in campaign performance. This is a high-impact role in a fast-paced environment, with the opportunity to expand access to responsible lending for consumers with limited or no credit history.

RESPONSIBILITIES:

• Analyze complex data ecosystems: Understanding pipelines, validate metrics across sources, and identify root causes behind inconsistencies.
• Analytics & Reporting: Build dashboards, monitor and analyze performance across returning member cohorts, identifying low-risk segments with strong growth potential and actionable insights.
• Forecasting & Performance Management: Support the returning forecast process by analyzing variances between actuals and projections, and improving forecast accuracy over time.
• Test-and-Learn Strategy: Design and support execution of the returning marketing and risk roadmap, ensuring a disciplined approach from experimentation through rollout.
• Channel Optimization & Expansion: Optimize and expand the marketing channel mix, with a focus on strategies that effectively engage Spanish-speaking members and deepen loyalty.
• Cross-functional Collaboration: Partner with Credit Risk, Data Science, Finance, and Product teams to align on strategy, improve processes, and drive business outcomes.
• Business Communication: Translate complex analyses into clear, actionable insights. Present recommendations to senior leadership and cross-functional stakeholders to inform strategic and tactical decisions.

REQUIREMENTS:

• Bachelor’s degree in a quantitative field (or equivalent experience)
• 4+ years of experience in an analytical or data-driven role (financial services, fintech, or consulting preferred)
• Proven experience analyzing and optimizing marketing performance across channels
• Strong SQL skills (any variant); experience with Databricks required; Python or R preferred
• Expertise in data visualization tools, such as Tableau, Birst or Power BI
• Experience in Amplitude is a plus
• Skilled in data storytelling to drive business decisions among technical and non-technical audiences
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Comfortable operating in a fast-paced, high-growth, and agile environment

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