Senior Product Manager, Growth

We are looking for a Senior Product Manager, Growth to join our Commerce team. This is a senior individual contributor role with meaningful ownership, high visibility, and close partnership across Product, Product Design, Engineering, and Marketing. As the Senior Product Manager, Growth, you will own the top of funnel, global ouraring.com experience — from traffic landing through exploration and evaluation — with a charter to continually elevate the user experience while delivering against revenue and conversion goals. You will define and run a high‑velocity experimentation program, and ideate and ship user‑centric features. The ideal candidate has extensive international experience and knows how to tailor the DTC experience for individual markets.

What You Will Do:

• Own the upper-funnel global DTC experience across homepage, category pages, PDPs, education, campaigns, and exploratory flows.

• Define and execute a product roadmap that balances strong customer experiences with measurable impact on conversion, average order value, and revenue.

• Identify, test, and ship AI-powered and personalized experiences that help site visitors understand Oura and choose the right offering.

• Partner with Data, ML, and Engineering to prototype and scale agentic and personalized experiences that improve both user satisfaction and revenue performance.

• Stay on top of emerging AI and experimentation tools, bringing forward pragmatic ideas that can be tested quickly and scaled globally.

• Partner with several cross-functional teams to ensure experiences are localized and transcreated (not just translated) across key markets.

• Build scalable frameworks for localization, campaign launches, and content updates across key markets.

• Lead a rigorous experimentation program and translate lessons learned into roadmap priorities and follow-on iterations.

• Develop and test hypotheses (rooted in data) to maintain a high velocity pipeline of A/B testing.

• Partner closely with Product Design, Engineering, and Marketing to deliver initiatives end-to-end – on time and within budget.

• Create crisp PRDs, experimentation briefs, and decision documents that clarify problem statements, hypotheses, requirements, edge cases, and success metrics.

• Help cultivate a culture of excellence, experimentation, and data‑driven decision making across the DTC organization.

• 7+ years of product management experience, including significant ownership of growth, eCommerce, or upper-funnel customer experiences at scale, ideally in a global DTC environment.

• Proven track record of shipping features and experiments that materially improve business metrics such as conversion, revenue, engagement, or average order value.

• Deep hands-on experience running experiments end-to-end, from hypothesis formation and test design through rollout, readout, and iteration.

• Strong analytical judgment and comfort making product and experimentation tradeoffs under uncertainty.

• Strong cross-functional leadership and stakeholder management skills in high-growth, high-ambiguity environments.

• Deep empathy for users and strong product sense across global customer segments and buying contexts.

• Exceptional written and verbal communication skills, with the ability to turn complex concepts into clear and compelling customer-facing experiences.

• Comfort collaborating with brand, creative, content, and marketing partners while maintaining a high bar for clarity, conversion, and user trust.

• A bias toward action, experimentation, and continuous learning, combined with humility, curiosity, and a strong “not me, we” mindset.

• Experience with personalization, AI-powered experiences, or experimentation platforms in a consumer or eCommerce context is a plus.