Swedish Copywriter - (UGC & Social-First)

Paintgun is a dynamic creative agency focused on building high-performing paid social ads that drive measurable growth. We work at the intersection of creative strategy, performance marketing, and production — helping brands create ads that actually convert.

We’re looking for a Copywriter with strong hands-on experience in social-first creative, especially UGC-style content and organic social storytelling. This role is ideal for someone who understands how content performs on platforms like TikTok, Instagram Reels, Meta, and YouTube Shorts — and knows how to write hooks, scripts, and concepts that feel native to the feed.

This is not a traditional brand copywriting role. We are specifically looking for candidates with real experience creating or scripting UGC and organic social content.

• Write high-performing UGC scripts for paid social campaigns across TikTok, Meta, and other short-form platforms
• Develop social-first concepts, hooks, ad angles, and video structures designed for conversion
• Collaborate with creative strategists, editors, creators, and media buyers to improve ad performance
• Adapt messaging quickly based on performance insights and creative testing results
• Contribute to organic social content ideation where needed

• Proven hands-on experience writing for social-first video content
• Strong experience creating UGC scripts is required
• Deep understanding of TikTok/Reels-style pacing, hooks, retention, and creator-led storytelling
• Ability to write direct-response focused copy that feels native and authentic
• Portfolio or examples of relevant UGC / organic social work required
• Paid social experience is a plus, but not essential