Social Media Manager, DE

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: We are looking for an experienced social media expert to play a pivotal role in the day-to-day management of PayPal's social media presence in Germany. This role is responsible for managing PayPal's German social media accounts, developing platform-first content that brings PayPal's brand, ideas and impact to life in a way that resonates with German audiences and clearly ladders to our global brand and business objectives. The ideal candidate is a self-starter and natural collaborator who understands the German digital media landscape and can balance creative instinct with operational discipline to drive engagement and spark conversations with our target audiences. This person will serve as a key point of contact for internal stakeholders and external creative agency partners, ensuring best-in-class social media work across channels. Job Description: Essential Responsibilities: * Develop and articulate clear plans and priorities to execute marketing initiatives and meet team performance * Perform more-complex marketing campaigns using highly specialized brand marketing knowledge and advanced creative expertise * Lead some Marketing initiatives within PayPal's marketing function and may coordinate activities of vendors and agencies * Design brand marketing initiatives, campaigns and programs based on understanding of market trends * Determine opportunities to improve processes that may impact activities of others Minimum Qualifications: * 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience. Additional Responsibilities & Preferred Qualifications: What you will do: * Maintain and manage all existing PayPal Germany social media channels, owning the editorial calendar, scheduling content, and ensuring timely publication and quality assurance. * Develop platform-native social content tailored to German audiences — adapting wider marketing campaigns into social-first outputs that reflect local culture, trends, and audience behavior. * Serve as a key point of contact with creative agencies, providing strategic guidance, ideas and feedback during content development process. Conduit between the agency and internal stakeholders and responsible for quality assurance upon delivery of all final assets. * Own the legal and compliance review process for all German social media content, ensuring all feedback is properly addressed and content meets local regulatory requirements prior to publication. * Track and report on content performance (engagement, reach, follower growth, etc.); collaborate with global peers and agencies on consistent reporting frameworks, using insights and data to refine content strategy and improve results over time. * Act as a key point of contact for cross-functional teams including consumer marketing, merchant marketing, brand communications, corporate communications, talent acquisition and customer service. * Support influencer activity on an as-needed basis, collaborating with agency partners to brief and review creator content aligned to brand and campaign priorities. Qualities of the right candidate for this role: * 6-8 years of experience in social media marketing; experience managing multiple social accounts for a brand, ideally within a financial services, fintech, or large consumer brand context, is strongly preferred. * Native or near-native German speaker with strong English communication skills for global collaboration. * A social maven: an expert in social trends and platforms with a deep understanding of the German digital media landscape. * A great storyteller: exceptional writing and content skills in German and English, with a sharp eye for tone, voice, and brand consistency. * A collaborator: team player across functions and geographies, comfortable working closely with senior stakeholders and agency partners in a complex, matrixed organization. * A self-motivator: self-driven and resourceful, with impeccable attention to detail and high standards when it comes to content quality, brand integrity, and compliance. * A creative and analytical thinker: able to brainstorm social content ideas while using performance data and insights to make actionable recommendations. Subsidiary: PayPal Travel Percent: 0 PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health. Who We Are: Click Here to learn more about our culture and community. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com. Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Any general requests for consideration of your skills, please Join our Talent Community. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.