Senior Field Marketing Manager - US

We are seeking a strategic and results-driven Senior Field Marketing Manager to be our first demand generation hire in North America where you will drive regional pipeline and business growth. The role is a critical and broad one, helping drive pipeline and growth in one of Perk’s priority markets globally. It's an exciting time to join with significant momentum in the US. This role is someone who is a strategic operator, thinks big picture but also is hands on with execution in a fast paced dynamic environment.

The role includes developing and executing comprehensive field marketing and marketing strategies, working closely with sales and marketing teams to achieve ambitious goals. The goal is to be a best in class regional marketer, helping sales get closer to customers and building regional demand for global products.

This role requires a blend of strategic vision, deep analytical skills, hand on execution with events and ABM, for example, and a deep understanding of the North American B2B SaaS market.

• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.

• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.

• Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.

• Identify opportunities to optimize budget allocation and maximize ROI.

• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.

• Be AI fluent and AI first in your approach - what workflows, campaign execution, processes can we automate with AI.

• Orchestrate and optimize integrated marketing campaigns, including digital, events,

• and ABM initiatives.

• Collaborate with the integrated marketing team to localize global content strategies.

• Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team.

• Work with the growth marketing team on localised, targeted, conversion-focused campaigns.

• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.

• Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights.

• Manage a small team, focused on uncovering opportunities for growth and hands on execution.

• Be known as the single voice of marketing in the region, with a primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM.

• 5+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.

• Proven track record of developing and executing successful field marketing strategies in North America.

• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.

• Experience building, leading and developing teams including direct and dotted line reports.

• Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.

• Strategic thinker with the ability to translate vision into actionable plans.

• “Roll your sleeves up” type work ethic - not afraid to lean in and execute.

• One team mindset - collaborating with global teams, while partnering closely with regional teams.

• Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.

• Analytical mindset with a passion for metrics and data-driven decision-making.

• Excellent verbal and written communication and collaboration skills.

• Ability to thrive in a fast-paced, relentless changing, dynamic environment.

• Growth rather than fixed mindset.

• Self-motivation and proactive problem-solving skills.

All official communication from Perk will always come from email addresses ending in @perk.com or @externalperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to security [at] perk .com, and we will confirm whether it is legitimate.

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