Travel Retail Area Manager

United Arab Emirates·Dubaimid

RetailRetail Area Manager

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Quick Summary

Overview

Job Purpose The Travel Retail Area Manager is responsible for driving sales growth, brand equity, and operational excellence across travel retail partners in the Levant, Middle East, and Egypt.

Key Responsibilities

Commercial & Account Management Manage and develop travel retail accounts and distributors across assigned markets Drive sales performance in line with regional targets (sell-in, sell-out, and margin) Lead annual negotiations, commercial agreements,…

Technical Tools

RetailRetail Area Manager

The Travel Retail Area Manager is responsible for driving sales growth, brand equity, and operational excellence across travel retail partners in the Levant, Middle East, and Egypt. The role focuses on managing distributors and duty-free operators, executing brand strategies, optimizing retail performance, and leading on-ground execution across perfumes and cosmetics categories.

Responsibilities

~1 min read

Manage and develop travel retail accounts and distributors across assigned markets
Drive sales performance in line with regional targets (sell-in, sell-out, and margin)
Lead annual negotiations, commercial agreements, and trading terms
Build strong partnerships with duty-free operators, distributors, and airport stakeholders

Ensure best-in-class brand execution across fragrances and cosmetics
Implement global and regional guidelines for merchandising, visibility, and assortment
Oversee in-store activations, animations, launches, and seasonal campaigns
Monitor pricing, assortments, and competitive landscape

Manage and develop distributor performance against KPIs
Align forecasts, inventory levels, and replenishment plans with supply chain teams
Ensure compliance with brand standards, contracts, and reporting requirements
Identify expansion opportunities in new airports or retail concepts

Coordinate and support beauty advisors, promoters, and training initiatives
Ensure consistent product knowledge and selling excellence
Work closely with training teams on fragrance storytelling and product education

Prepare budgets, forecasts, and market action plans
Track performance by door, airport, and category
Analyze sales, conversion, footfall, and promotion effectiveness
Provide clear market insights and recommendations to regional management

Requirements

~1 min read

6–10 years of experience in travel retail, luxury beauty, perfumes, or cosmetics
Strong exposure to airport duty free and distributor-led markets
Proven experience managing multi-country territories
Track record of delivering commercial growth in complex markets