Acquisition Marketing Manager

United States·PleasantonFull-timemid

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

Own customer acquisition and retargeting strategies, explore new partner and channel opportunities, and manage budget allocation and forecasting. Campaign Management: Set up, manage, optimize,

Technical Tools

MarketingMarketing Manager

Responsibilities

~1 min read

→Strategy & Planning: Own customer acquisition and retargeting strategies, explore new partner and channel opportunities, and manage budget allocation and forecasting.
→Campaign Management: Set up, manage, optimize, and report on campaign performance across paid social, search, and offline channels.
→Performance Analysis: Monitor and analyze campaign performance metrics, interpreting data to derive actionable insights that drive optimization and inform strategic decisions.
→Measurement & Tracking: Leverage Google Analytics, Tableau, and internal tools to ensure data accuracy and reliable flow-through between platforms and internal databases.
→Cross-Device Journey Mapping: Map user touchpoints across mobile, desktop, and other devices to inform holistic acquisition strategy.
→Creative & Testing: Partner with the Creative team to develop and iterate on ad creative, driving a rapid test-and-learn cycle at scale.

Requirements

~1 min read

4+ years of marketing experience with a proven track record of driving profitable customer acquisition at scale.
Deep hands-on experience executing and optimizing campaigns across Facebook, Instagram, TikTok, Google, YouTube, CTV, and other paid channels.
Strong analytical skills with the ability to translate performance data into actionable insights and strategic decisions.
Proficient in Excel, Google Analytics, Tableau, and familiar with AI-powered marketing tools (creative generation, bidding optimization, etc.).
Experience with SEO, ASO, and mobile measurement platforms a plus.
Exceptional organizational skills with the ability to manage multiple projects and tight deadlines, especially during peak seasonal periods.
Excellent verbal and written communication skills.
Bachelor's degree required; Business or Marketing preferred.

Work is performed in an office environment with low to moderate noise levels.
Occasional lifting of up to 20 pounds.
Position requires regular, continuous use of a computer.
Position requires regular sitting and standing.
Position requires regular interaction with team members through the following methods: in-person, phone, Zoom, Slack, or email.
May require occasional travel.
This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday