Art Director

United States·CalabasasFull-timeexecutive

DesignArt Director

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Quick Summary

Key Responsibilities

Lead the creative vision and visual identity for Personal Creations (US/UK), Gifts.com, Amazon brands (Let's Make Memories and RedEnvelope), and Etsy storefronts,

Technical Tools

DesignArt Director

Responsibilities

~2 min read

→Lead the creative vision and visual identity for Personal Creations (US/UK), Gifts.com, Amazon brands (Let's Make Memories and RedEnvelope), and Etsy storefronts, ensuring consistent brand execution across all customer touchpoints.
→Establish, evolve, and maintain brand standards while providing creative direction to designers, copywriters, marketing, merchandising, and external creative partners.
→Oversee the creative development and approval of digital assets including email campaigns, social media, digital advertising, Amazon content, product imagery, video, and ecommerce experiences.
→Partner with Marketing and Merchandising to develop seasonal creative strategies, promotional campaigns, and content calendars aligned with business objectives.
→Direct photography and video concepts, collaborating with internal and external production partners to ensure assets support marketing and merchandising initiatives.
→Monitor customer insights, performance metrics, and industry trends to recommend creative improvements, optimize customer engagement, and influence product presentation.
→Develop and maintain creative templates, design systems, and reusable assets that promote consistency and efficiency across marketing channels.
→Collaborate with the Creative Director to develop new concepts, creative initiatives, and innovative approaches that strengthen brand presence.

→Work is performed in an office environment with low to moderate noise levels.
→Position requires regular, continuous use of computer.
→Position requires regular sitting and standing.
→Position requires regular interaction with team members through the following methods: in-person, phone, Zoom, Slack, or email.
→May require occasional travel.
→This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday)

Design and oversee high-impact creative for websites, landing pages, email campaigns, social media, digital advertising, and ecommerce experiences.
Partner with cross-functional teams to develop and execute A/B tests and user experience enhancements based on customer insights and business performance metrics.
Create original concepts for new campaigns, product launches, photography, video, and emerging marketing channels.
Provide hands-on design support for priority initiatives, new creative concepts, and high-visibility projects as business needs require.
Leverage the company’s proprietary AI ad producing platform for campaign development.

Lead, mentor, and provide day-to-day direction to the design team, fostering collaboration, creativity, and professional development.
Prioritize and assign creative work based on business priorities, project timelines, and team capacity.
Partner with Project Management, Marketing, and Merchandising to ensure projects are delivered on time and aligned with strategic objectives.
Review and approve creative work, provide constructive feedback, and ensure adherence to brand standards and quality expectations.
Communicate priorities, processes, and project status across cross-functional teams while supporting an efficient creative workflow.