Sr. Manager, Product Marketing

Proven GTM instincts — can build positioning from scratch, develop messaging hierarchies, plan and execute launches end-to-end, and measure what matters.

Knows how to write a creative brief that actually guides the work, and a positioning doc that holds up under cross-functional scrutiny.

Deep familiarity with lifecycle channels — email, push, in-app — and the behavioral data that informs when, what, and who to message.

Has designed programs that change behavior across a user journey, not just sent campaigns.

Sharp strategic thinker who can develop a point of view from ambiguous inputs and bring leadership along.

Comfortable operating without a full playbook — can set direction, make judgment calls under pressure, and create structure where there isn’t any.

Strong enough instincts to coach others on PMM craft, not just execute it themselves.

Exceptional writer across formats — positioning docs, customer-facing copy, internal briefs, exec comms.

Can adapt voice and message for different customer segments and channels without losing clarity or conviction.

Background in resale, fashion, or peer-to-peer marketplace businesses.

Hands-on experience with Klaviyo or a comparable lifecycle platform.

Familiarity with customer education, community-led growth, or organic discoverability strategies.

Prior experience managing or formally mentoring PMMs.