PracticeLink | Digital Marketing Specialist

Are you humble, hungry, and smart? At PracticeLink.com, regardless of role or position, these are the personal traits we look for in a potential new colleague and teammate.

Our culture is built on collaboration, commitment, and care; our values are based upon trust, respect, and mutual accountability; and our mission is to create, enhance and deliver value to those we serve.

PracticeLink has been acknowledged three times as an Inc. 5000 company and recognized two times as one of the 100 Best Places to Work in Healthcare by Modern Healthcare Magazine. PracticeLink Magazine has been recognized by the American Society of Healthcare Publishing Executives and received multiple awards for both content and design each year for the last 5 continuous years.

We are seeking a Digital Marketing Specialist to be a part of our growing team responsible for promoting PracticeLink and healthcare organizations to medical students, residents, fellows, physicians and healthcare providers during the job search process. This position reports directly to the Director of Marketing, and is based in St. Louis. 

This candidate supports the Director of Marketing in developing, impementing, and managing effective digital marketing campaigns that drive candidate engagement and employer visibility within the physician and advanced practice provider recruitment space.  The ideal candidate will focus on heavily on audience targeting, campaign optimization, and geotargeting/geofencing strategies to reach physicians and healthcare professionals in key markets.

Desired Skills & Experience

Bachelor's degree in marketing, business, communications, or a related field is required, and certifications in digital marketing (e.g., Google Ads, Facebook Blueprint)

3+ years of proven experience as a digital marketing strategist in a two-sided market (B2B and B2C) and/or with a focus on healthcare or physician recruitment.

In-depth knowledge of digital marketing channels, tools, and techniques, such as MAP and CRM tools within the healthcare/recruitment industry, specifically Hubspot, Salesforce, Segment, Google Tag Manager, Google Analytics, Amplitude, and SendGrid. 

Strong analytical skills with the ability to interpret data and derive actionable insights.

Excellent communication, interpersonal and creative-thinking skills with a proven track record of developing innovative and engaging campaigns with the healthcare sector.

PracticeLink offers team members excellent growth and development opportunities, 401(k) with employer match, and health benefits including options for 100% premium-covered medical, dental and vision coverage.  This position is salaried and exempt.

Please respond to Megan Harvey, VP of Human Resources & Staff Development, practicelink.bamboohr.com/jobs, 415 2nd Avenue, Hinton, WV 25951.

PracticeLink is an Equal Opportunity Employer. Minorities and Women are encouraged to apply.