Director, Product Marketing

At Prenuvo, we are on a mission to flip the paradigm from reactive “sick-care” to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against “we caught it too late again".

We’re hiring a Director, Product Marketing to join Growth Marketing and own go-to-market, positioning, and activation for our consumer products. You’ll be the bridge between clinical, creative, product & marketing teams - translating clinical value into simple consumer messaging and experiments that move the business needle. 

Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people’s lives!

• →Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings (a la carte scans, memberships, standalone products etc.) that resonate across paid (online and offline), lifecycle, website, content marketing channels.
• →Design, run, and analyze acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows), partnering closely with Performance Marketing , Ecomm, Clinical & sales teams.
• →Translate clinical/technical benefits into concise consumer-facing content (web, email, ads, in-clinic collateral, website FAQs, scripts).
• →Build robust customer insights programs (interviews, surveys, journey mapping, cohort analysis) to inform roadmap and messaging, own product awareness tracking and report out on regular cadences.
• →Own the product marketing calendar and identify key marketing moments to leverage seasonality, consumer behavior and moments within health & wellness and support GTM activities with segmented offers, discount & bundling strategies etc.
• →Lead creative strategy and partner closely with Creative/Agency partners to develop high-impact concepts, oversee production, and ensure creative work matches product positioning and performance goals.
• →Develop geo specific GTM activities based on location, audience, country etc. nuances including identifying any local market opportunities to support clinic level goals

What You’ll Bring

• →8–12+ years of product/consumer marketing experience with a strong growth and experimentation orientation; 3–5+ years in a people/managerial leadership role.
• →Demonstrated track record launching and scaling consumer products, ideally in consumer health, medtech, diagnostics, or adjacent DTC health categories.
• →Deep experience owning GTM end-to-end: insights, positioning, creative strategy, channel activation, and measurement.
• →Strategic + operational leader: you can set long-term strategy and also roll up your sleeves to operationalize experiments and creative programs.
• →Data-driven and results oriented: comfortable with experimentation design, A/B testing, cohort/LTV analysis and tools such as GA4, Amplitude, Looker/BigQuery or equivalents.
• →Exceptional storyteller: able to translate clinical/technical benefits into simple, persuasive consumer messaging and creative direction.
• →Excellent cross-functional collaborator and stakeholder manager — proven ability to influence Product, Clinical, Creative and Ops leaders.
• →Experience managing budgets and owning KPIs at a product or portfolio level.
• →BA/BS in marketing, business, or related field (or equivalent experience). 

First: we are Pioneers

• Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding.

Second: we are Platform-Builders

• We’re always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of what’s ahead – in a mindset of ownership and duty to our mission.

Above all: we are Patients

• We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients’ lives, and we won’t stop till everyone can benefit from our work.