Marketing Operations Specialist

As our Marketing Operations Specialist, you are the engine room of our marketing execution. Reporting directly to the Head of Marketing Operations, you will handle the technical day-to-day tasks that keep our campaigns running and our data clean.

This isn't a "sit back and watch" role. You will be hands-on in Marketo, building programs and pulling reports, while also serving as the daily "chaser" for our Sales and SDR teams to ensure no inbound lead is left behind. You will also be the first line of defense in ensuring our lead routing and data integrity remain flawless.

Marketing Automation: Own the daily operations within our Marketo instance. This includes building and launching email marketing programs, managing manual list uploads, and maintaining automated nurturing flows.

Lead Accountability & "The Chase": You are the guardian of the lead funnel. You will communicate with Sales and SDR teams daily to ensure immediate follow-ups on high-intent inbound leads, including Demo Requests, tradeshow booth visits, and webinar registrations.

Routing & Data Monitoring: Actively monitor inbound lead flow to identify and fix leads that didn't route as expected (e.g., LeanData errors or sync gaps). You will ensure data completeness for all inbound leads before they reach Sales.

Hygiene & Tracking: Maintain database health and strict consent compliance (CASL/GDPR). You will manage UTM parameters and ensure they are accurately captured on all web forms and synced to the CRM.

Web Assets: Create and maintain landing pages on Builder.io and web forms on Marketo, ensuring all tracking codes and UTM sources are functioning perfectly.

Asana Project Management: Take ownership of the marketing team’s Asana dashboard. You’ll set up tasks, manage timelines, and ensure the team stays organized and hits deadlines.

Reporting & AI Workflows: Assist with manual report building, list creation, and the implementation of internal AI workflows to streamline repetitive operations.

2-3 years of experience.

Marketing Automation Proficiency: You have hands-on experience running email programs, uploading lists, and pulling reports within Marketo (or a similar enterprise-level platform).

Salesforce Familiarity: While you aren't expected to manage the CRM, you understand how Salesforce works and how to navigate it to track lead status and data flow.

Persistence & Accountability: You aren't afraid to "chase" the sales team. You understand that speed-to-lead is critical and you’re comfortable holding others accountable to follow-up SLAs.

Detail Obsessed: You notice the small things—a broken routing rule, a missing UTM, or a duplicate record—and you enjoy fixing them.

Process Mindset: You love a clean spreadsheet, an organized Asana board, and clear documentation.

Bonus points if you have experience in Media / Advertising Technology experience.

A Solid, Evolving Tech Stack: You will gain experience with a "best-in-class" stack, including Marketo, LeanData, ZoomInfo, Sigma, G2, and Outreach.

Mentorship and Training: You’ll report to the Head of Marketing Ops in a role specifically designed to level up with access to industry knowledge base.

Hybrid Work: A mix of collaborative in-office days in Toronto and the flexibility of working from home.

Innovation-First Culture: We are constantly iterating on our internal AI workflows and automation—you’ll be a key part of how we build for the future.