Specialist, Paid Search & YouTube

The Paid Search & YouTube Specialist’s primary focus at Rain is the day-to-day activation, optimization, pacing, reporting, and quality assurance of Paid Search & YouTube campaigns.

A successful Specialist combines executional precision with curiosity about how search intent, automation, creative, landing page experience, audience signals, shopping feeds, measurement, and cross-channel activity work together to drive business outcomes. Applicants should be comfortable working in Google Ads, Microsoft Ads, Search Ads 360, and YouTube.

While this is a fully remote position, periodic travel and accommodating meetings in different time zones is expected.

• Work alongside channel leadership on planning, research, structure, launch, and ongoing management of Paid Search & YouTube campaigns from start to finish.
• Monitor daily pacing, budgets, KPIs, search demand shifts, and campaign performance; surface risks and opportunities early and clearly.
• Develop and implement proactive optimizations across bidding, budgets, keywords, search queries, audiences, creative assets, placements, and campaign structure.
• Track ad copy, keyword, audience, and landing page performance against client goals, including disciplined A/B testing and documentation of results.
• Support weekly, monthly, and quarterly reporting by identifying the most important performance storylines and translating platform data into clear, actionable insights.
• Conduct competitive, keyword, search landscape, and marketplace research to inform campaign strategy and uncover growth opportunities.
• Maintain disciplined quality assurance across campaign builds, trafficking, tracking, budgets, naming conventions, and reporting.
• Take an active role in campaign management across key clients and help expand Rain’s capabilities across shopping, Performance Max, commerce, and search-adjacent media.
• Contribute research, POVs, case studies, and process improvements that strengthen the agency’s Paid Search and YouTube practices while building your own expertise.

• Represent Paid Search & YouTube in internal and client meetings, clearly explaining campaign performance, recommendations, and next steps with support from channel leadership.
• Partner with Client Service, Integrated Planning, Analytics, Creative, Media Investment, AdOps, and Project Management to ensure sound recommendations, strong communication, and disciplined execution.
• Build productive relationships with platform and technology partners and bring relevant updates, best practices, and opportunities back to the team.
• Approach collaboration with curiosity, accountability, and a willingness to challenge conventional thinking when the data or client opportunity calls for it.

• Prioritize and execute assigned work across multiple accounts while meeting deadlines and maintaining a consistently high standard of quality.
• Follow agency processes, maintain accurate documentation, and communicate proactively when timelines, budgets, performance, or deliverables are at risk.
• Apply a performance marketing mindset to daily work, balancing short-term efficiency with the client’s broader growth, customer acquisition, revenue, lead quality, and brand objectives.
• Contribute to the ongoing growth of the Digital Media team through knowledge sharing, training, process development, and continuous skill building.

• 2–3 years of hands-on paid search campaign execution experience.
• Working knowledge of Google Ads and Microsoft Ads; platform certifications are preferred.
• Experience with YouTube campaign activation and optimization; Search Ads 360 experience is a plus.
• Advertising agency experience is a plus, including exposure to multiple accounts, stakeholders, priorities, and deadlines.
• Experience with campaign trafficking, tracking, reporting, budget management, and the development of performance insights through data analysis.
• Ability to identify performance variables, recommend optimizations, and communicate the rationale and expected impact clearly.
• Strong attention to detail, project management skills, and commitment to disciplined quality assurance.
• A collaborative spirit, creative problem-solving mindset, intellectual curiosity, and willingness to go above and beyond for client needs when the work requires it.
• Interest in ad tech, AI-driven search, automation, commerce, digital trends, and the changing consumer discovery landscape.
• Proficiency in Microsoft Office, with strong Excel and PowerPoint skills.
• Willingness to travel approximately 2–3 times per year and accommodate occasional extended workdays or meetings across time zones.
• Appreciation of Rain’s Core Values.