Growth Marketing Specialist (Enterprise)

India·MohaliFull timemid

MarketingGrowth Marketing Specialist

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Quick Summary

Requirements Summary

ABM (Account-Based Marketing) Enterprise Lead Generation Paid Campaigns Funnel Optimization Marketing Automation AI-powered outreach tools Hands-on experience with HubSpot, LinkedIn Ads, Meta Ads,

Technical Tools

MarketingGrowth Marketing Specialist

Responsibilities

~1 min read

Develop and execute enterprise growth marketing strategies to drive awareness, qualified leads, and revenue growth.
Manage multi-channel campaigns across:
- LinkedIn Ads
- Meta Ads
- Google Ads
- Email Marketing
- Webinars & Virtual Events
- Content Syndication
- ABM Campaigns
- AI-powered outbound campaigns
Identify and optimize new customer acquisition channels and growth opportunities.

Plan, execute, and optimize integrated marketing campaigns using HubSpot and other marketing automation tools.
Manage campaign budgets, targeting, performance tracking, and ROI optimization.
Conduct A/B testing across ads, landing pages, email sequences, and CTAs.
Build reporting dashboards and monitor campaign performance metrics.

Leverage AI-powered tools for:
- AI Calling campaigns
- Conversational outreach
- Lead enrichment
- Predictive lead scoring
- Automated engagement workflows
- Campaign optimization
Explore modern GTM and AI automation tools to improve marketing efficiency and pipeline velocity.

Design and optimize lead nurturing journeys across the sales funnel.
Improve MQL-to-SQL conversion processes and lead scoring models.
Collaborate with SDR and Sales teams to ensure seamless lead handoff and follow-up.

Requirements

~1 min read

3-5 years of experience in Growth Marketing, Demand Generation, or Enterprise Lead Generation within a B2B SaaS or Enterprise Technology environment.
Proven experience managing enterprise-focused multi-channel campaigns.
Strong expertise in:
- ABM (Account-Based Marketing)
- Enterprise Lead Generation
- Paid Campaigns
- Funnel Optimization
- Marketing Automation
- AI-powered outreach tools
Hands-on experience with HubSpot, LinkedIn Ads, Meta Ads, Google Analytics, and outbound automation platforms.
Experience targeting enterprise platforms/ecosystems such as Oracle, SAP, ServiceNow, Workday, Salesforce, or similar enterprise solutions is highly preferred.
Strong analytical and campaign optimization skills.
Experience collaborating with SDR, Sales, and Revenue teams.
Excellent communication and stakeholder management abilities.

Requirements

~1 min read

Experience targeting enterprise buyers and global organizations.
Exposure to AI Calling platforms and conversational AI tools.
Experience with AI-led outbound prospecting and automated engagement workflows.
Familiarity with Salesforce CRM and Revenue Operations processes.
Experience managing domestic and international B2B events or enterprise conferences.
Knowledge of modern GTM, RevOps, and AI automation tools is a plus.
Experience to ICP of customer & SI Partners of SAP, Oracle, and Servicenow is preferred.

B2B SaaS / Enterprise Marketing Experience
Demand Generation & ABM
LinkedIn Ads, Meta Ads & Google Ads
HubSpot & Marketing Automation
Lead Nurturing & Funnel Optimization
AI Outreach / Automation Tools
SDR & Sales Alignment
Campaign Analytics & ROI Tracking
Webinar & Event Marketing
Strong Communication & Execution Skills
preference if he has handled ICP of Customers & SI Partners of SAP, Oracle, Service Now customers.