Product Marketing Manager

We are seeking a Product Marketing Lead to own the go-to-market strategy across RecordPoint's product portfolio, translating complex capabilities into clear, compelling stories that resonate with senior enterprise buyers in highly regulated industries.

This is a player/coach role sitting at the intersection of product, sales, and marketing. The Product Marketing Lead is primarily accountable upstream: owning the buyer problem, running the win/loss discipline, and translating buyer and market intelligence into the narrative architecture that informs every sales conversation, content program, and market-facing moment. Sales enablement and narrative production are the outputs of that upstream work.

A key part of the role is building the connective tissue between product depth and market reality. You will work closely with subject matter experts across the business to ensure that product narratives are grounded in the specific regulatory, compliance, and risk environments your buyers operate in and that those narratives show up consistently across every channel, conversation, and sales stage. This means going beyond asset production: running enablement sessions, sharpening the sales pitch, stress-testing the value proposition against real buyer objections, and continuously refining the story based on what's winning and losing in the market.

Working closely with the Marketing, Product, Sales and Cx, the Product Marketing Lead is accountable for building and sustaining a product marketing function that earns RecordPoint's place in the buyer's consideration set — before they've ever spoken to us.

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  Own the overarching product narrative across RecordPoint's full product portfolio — ensuring individual product stories are coherent, differentiated, and connect to a single, category-defining point of view.

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  Define and continuously evolve the core problem narrative: the fundamental challenge your buyers face, why it matters now, and why RecordPoint is uniquely positioned to solve it.

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  Ensure narrative consistency across every channel and touchpoint — website, analyst briefings, sales conversations, outreach sequences, RFP responses, and the event floor.

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  Partner with the CMO on category-level positioning and ensure the product narrative is aligned with broader commercial objectives.

• Lead and develop the PMM team: set narrative standards, review output quality, and ensure the function operates as a continuous commercial engine rather than a series of launch moments.

• Contribute directly as a senior PMM for assigned products, modelling upstream-first practice: buyer research before asset production, win/loss before messaging refresh.

• Own PMM capability development, ensuring the team has the product knowledge, regulatory context, and buyer insight to produce narratives that convert in complex enterprise buying cycles.

• Run regular PMM reviews that surface objection patterns, assess what is resonating in the market, and drive continuous refinement of positioning.

• Build and maintain the framework through which product narratives are adapted into segment-specific go-to-market motions , grounded in the buyer's regulatory environment, procurement structure, and decision-making context.

• Ensure product narratives are co-developed with subject matter experts from across the business who bring deep domain knowledge of the industries and buyer personas RecordPoint serves.

• Hold the quality bar for vertical-specific content and messaging: every market-facing asset must make a buyer in that segment feel that RecordPoint understands their world before they have ever spoken to us.

• Lead the quarterly narrative review cycle — updating competitive intelligence, refreshing positioning, and ensuring the team is briefed and aligned ahead of analyst and market engagements.

• Own RecordPoint's Gartner, Forrester and IDC relationships at a strategic level — setting the briefing cadence, owning the narrative presented, and driving inclusion in the reports that matter most to enterprise buyers and the broader acquisition narrative.

• Lead or co-lead analyst briefings and inquiry calls, and coach PMMs on briefing quality and narrative clarity for their assigned product areas.

• Translate analyst feedback into actionable positioning improvements and share insights across marketing and product teams.

• Ensure the sales team is not just equipped with assets, but genuinely understands how to sell RecordPoint, including the value proposition, the competitive differentiation, the buyer's problem in their language, and how to navigate a complex, multi-stakeholder enterprise sale.

• Own the sales enablement program as a living, continuously updated function.

• Run regular sales readiness sessions that go beyond asset handoffs — including pitch practice, objection handling, competitive positioning, and value articulation for different buyer personas.

• Maintain a suite of enablement assets including competitive battlecards, vertical solution briefs, RFP response frameworks, objection-handling guides, case studies, and discovery question frameworks.

• Lead the go-to-market strategy and execution for product launches, ensuring positioning, sales readiness, analyst narrative, and market-facing content are all in place before the amplification moment runs.

• Ensure product launches are treated as system updates that strengthen the long-term market position, not standalone campaigns with a defined end date.

• Coordinate across PMMs, content, growth marketing, and the sales team to ensure every launch lands with narrative coherence and commercial impact.

• Partner with the CMO on narrative architecture, category positioning, and marketing's contribution to the commercial pipeline.

• Work with the Senior Content Marketing Manager to ensure flagship content programs reflect current product positioning and portfolio narrative.

• Brief the Growth Marketing team on narrative inputs required across demand generation, digital, and outreach programs to ensure the right content is flowing into the market at the right cadence.

• Collaborate closely with the sales team on what's resonating in the market, what objections are appearing, and what refinements are needed to positioning and the sales story.

• Support PR, partner enablement, and executive communications with portfolio-level narrative and product-specific collateral.

• 8+ years of experience in product marketing within B2B SaaS or enterprise technology companies, with at least 2 years in a senior or lead capacity

• Demonstrated success building and overseeing product narrative programs that convert in complex, multi-stakeholder, RFP-driven buying environments with long sales cycles

• Proven ability to operate as a player/coach

• Track record of building sales readiness programs that go beyond asset delivery — equipping sales teams to genuinely understand and articulate the product value proposition

• Experience translating technical product capabilities into clear, compelling buyer narratives for senior enterprise audiences

• Track record of managing and driving inclusion in analyst reports

• Strong understanding of enterprise sales cycles, account-based marketing, and how marketing connects to pipeline and revenue outcomes

• Exceptional writing, positioning, and storytelling skills with the ability to produce and quality-review high-calibre narrative at both the portfolio and product level

• Experience working across marketing, product, sales, and customer success without formal authority

• Familiarity with regulated industries such as financial services, government, or critical infrastructure is a strong advantage

• Experience using AI tools to accelerate research, competitive analysis, narrative development, and content production