Staff Product Manager, Paid User Acquisition

Reddit is continuing to grow our teams with the best talent. This role is completely remote-friendly within North America. If you happen to live close to one of our physical office locations (San Francisco, Los Angeles, New York City & Chicago) our doors are open for you to come into the office as often as you'd like.

While Reddit has historically seen immense organic growth, performance marketing is a critical lever as we expand into new global markets. In this role, you will partner with the Consumer Marketing team to architect a global performance marketing strategy and build solutions that make our efforts more effective, efficient, and incremental.

You will be responsible for developing a holistic user acquisition strategy, collaborating with Marketing and Data Science teams to measure the impact of paid initiatives. As a Product Manager, you will play a pivotal role in executing our growth strategy across all digital advertising channels. We are looking for someone with a deep understanding of the digital advertising landscape, hands-on experience with user acquisition (UA) campaigns, and a proven track record of driving mobile user growth.

• →Product Ownership: Lead product development initiatives that support and optimize Reddit’s paid user acquisition efforts.
• →Roadmap Strategy: Define the UA roadmap, balancing long-term strategic investments with continuous optimization.
• →Tech Stack Development: Architect robust tools and systems to build a state-of-the-art acquisition technology stack, providing visibility into performance and identifying areas for improvement.
• →User Experience: Design seamless user flows to retain acquired users and clearly communicate Reddit’s unique value proposition.
• →Cross-Functional Collaboration: Partner with Design, Data Science, and Engineering to build automated solutions that scale the marketing team’s ability to attract high-quality users.
• →Data Integrity: Ensure attribution models, paid user funnels, and incrementality metrics are fully understood, monitored, and integrated into the decision-making process.

• Foundational understanding of the performance marketing and user acquisition ecosystem.
• Bachelor’s degree (or foreign equivalent) in Computer Science, Statistics, Economics, Engineering, Mathematics, Physics, or a related field.
• 4+ years of experience as a Product Manager for a machine learning product OR 5+ years as a Data Scientist working directly with product teams.
• 1+ years of experience specifically in performance marketing or user acquisition.
• Proven ability to deliver complex, scaled projects in collaboration with cross-functional teams.
• Strong analytical skills with proficiency in applied statistical analysis.
• Hands-on experience driving execution across all stages of the product development lifecycle.
• Ability to lead and influence cross-functionally without direct authority.

• Proficiency in writing SQL queries and exploring data independently.
• Master’s or PhD in Probability, Statistics, or Behavioral Economics.

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.