Associate Director / Director of Merchandising

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this. 

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

The Associate Director / Director of Merchandising is responsible for setting and driving the merchandise vision, strategy, and product line architecture that delivers a best-in-class assortment for the Reformation customer. This senior leader will balance creative vision with commercial acumen, ensuring the product mix achieves financial goals, reflects the brand aesthetic, and positions the business for long-term growth.

The Director manages merchants and multiple categories and partners closely with design, planning, production, supply chain, marketing, and retail to drive sales, gross margin, and inventory productivity. This role requires a strong balance of strategic leadership, analytical rigor, and product intuition.

• →Set Product Strategy: Define and lead the merchandising vision and line plan across categories, ensuring alignment with brand DNA, customer needs, and financial objectives.  Maintaining a balance between core program styles and trend. 
• →Financial Leadership: Own seasonal OTB, top-line revenue, margin, and profitability goals. Reforecast regularly to optimize results and advocate for capital allocation based on business performance.
• →Customer & Market Insights: Leverage deep knowledge of the customer, competitive landscape, and macro trends to identify white space opportunities, shape assortment strategies, and influence design direction.
• →Assortment & Lifecycle Management: Develop a global line plan that balances fashion newness, programs, and carryforward styles. Oversee lifecycle management and replenishment strategies for evergreen categories.
• →Cross-Functional Leadership: Partner with design to align creative vision with commercial goals, with supply chain and production to secure on-time delivery, and with marketing and eCommerce to execute go-to-market strategies.
• →Team Development: Build, mentor, and lead a high-performing merchandising team. Provide clear goals, coaching, and professional development to elevate merchandising talent.
• →Data-Driven Decision Making: Oversee weekly, monthly, and seasonal reporting on sales, inventory, and margin. Translate insights into actionable strategies that maximize productivity and chase opportunities.
• →Executive Influence: Represent merchandising in senior leadership forums, ensuring alignment across product, marketing, and commercial strategies. Communicate merchandising strategies and outcomes to executive leadership and key stakeholders.
• →Innovation & Process Improvement: Champion new initiatives that enhance productivity, improve workflows, and strengthen cross-functional collaboration.
• →Build and own category-level product strategies from the ground up, defining long-term vision, line architecture, pricing strategy, and assortment depth to drive sustainable growth.

• A strategic and visionary leader with a proven ability to set product direction and deliver results.
• Experienced in building and scaling assortments that drive both growth and profitability.
• Customer-obsessed, with a sharp eye for product and trends relevant to Reformation’s brand and consumer.
• A strong leader who inspires and develops teams, fostering a culture of accountability, creativity, and collaboration.
• An effective communicator who influences cross-functional and executive teams.
• Entrepreneurial, analytical, and solutions-oriented, thriving in a fast-paced, high-growth environment.
• Passionate about sustainability and innovation in fashion.

• 8–10 years of merchandising/buying experience, with at least 3+ years in a leadership role. Denim merchandising experience is required.
• A strong passion for fashion and product. 
• Proven track record of achieving sales, margin, and profitability targets.
• Strong analytical skills, including expertise in merchandise planning, OTB management, and financial modeling.
• Deep experience in Women’s Apparel, preferably across both e-commerce and retail channels.
• Advanced Excel and data analysis capabilities.
• Strong strategic, financial, and product acumen.
• Exceptional leadership and communication skills, with the ability to align cross-functional teams.