Manager of Public Relations, Fashion & Lifestyle

United States·New Yorkmid

MarketingPublic Relations

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Quick Summary

Key Responsibilities

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $80,000 - $110,000 + 10% bonus eligibility,

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MarketingPublic Relations

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this.

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

As Manager / Senior Manager of Public Relations, you will play an important role driving love and broad awareness of the Reformation brand, products, and mission to bring sustainable fashion to everyone. Reporting to the Senior Director of Public Relations, you’ll focus on building creative strategies to increase our share of voice in earned media with a focus on fashion, consumer and lifestyle press.

Responsibilities

~1 min read

→Support the Director of Public Relations in setting and executing the organization’s global communications strategy
→Utilize your strong bench of relationships, with an emphasis on fashion and lifestyle, to deepen the brand’s share of voice in earned media
→Messaging and talking point development for executive interviews and thought leadership opportunities as well as product launches, campaigns and collaborations
→Manage day-to-day communications with global agency partners
→Synthesize data and build strong cross-functional relationships in support of compelling brand storytelling
→Partner closely with performance marketing team to strategically guide and execute campaigns within Reformation’s press affiliate program
→Work cohesively with the broader brand marketing organization to ensure successful 360-campaign execution, including notably large and small scale event execution
→Lead reporting efforts, including tracking and analyzing results against team and company-wide OKRs
→Support internal communications efforts on an as needed basis

Bachelor's degree in a related field, such as marketing, communications, English, journalism, etc.
5-6 years of relevant public relations experience in the fashion industry, preferably a combination of agency and in-house roles
Experience and comfortability regularly working alongside C-Suite executives
Excellent verbal and written communication skills, including copywriting and editing experience
Excellent relationships with consumer, fashion and lifestyle press
Knowledge of and passion for sustainable fashion and, ideally, strong relationships with relevant reporters in the space
Strong work ethic, impeccable attention to detail and ability to work in a fast paced, global setting
Love for and a clear understanding of the Reformation brand
Availability to work in an office environment in New York - Soho HQ 4 days/week

What We Offer

~3 min read

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $80,000 - $110,000 + 10% bonus eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

✓Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.

✓We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.

✓We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.

✓We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.

✓You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.

✓We care about the causes our employees care about so we donate to community efforts on a yearly basis.

✓We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!