Site Content Associate

United States·Culver Citymid

Other

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Quick Summary

Key Responsibilities

Create a strong user experience on thereformation.com by executing homepage updates,

Technical Tools

Other

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this.

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Reformation is looking for a Site Content Associate on the Ecommerce Strategy & Operations team to create a strong user experience on Reformation.com by executing site content updates including homepage, creative landing pages, navigation and on-site search, monitoring performance, and optimizing the user journey across our entire site. The ideal candidate is highly cross-functional, creative, and comfortable using data to set strategy and optimize performance.

Responsibilities

~2 min read

→Create a strong user experience on thereformation.com by executing homepage updates, monitoring performance and optimizing content

→Seamlessly execute updates to homepage and global top header banner in collaboration with the Creative and Creative Merchandising teams
→Report on homepage performance and suggest improvements
→Create localized content for international regions and segmented content for various customer groups as needed

→Create creative landing pages with inputs from the Creative and Creative Merchandising teams to develop compelling digital storytelling of the brand and increase customer engagement

→Partner with the Creative team to build creative landing pages for special projects, collabs, big launches etc.
→Update curated collection pages and category shops
→Analyze the performance of landing pages and share results with cross-functional teams to increase engagement

→On-site search optimization

→Report on on-site search performance weekly and share trends and findings with cross-functional partners
→Optimize results and sorting for top searched terms and null search results
→Optimize on-page elements (H1, meta, page titles, etc.) for rankings
→Perform testing of new search tools

→Report on navigation performance and suggest strategies to help customers with product discovery

→Own updates to top nav and sub nav based on user search, purchase trends, and seasonal shifts
→Maintain reporting and synthesize insights on navigation click analysis with recommended changes

→Own updates to other areas of site content, including:

→Header banners, USPs (PDP, footer, cart), size guides
→Store pages
→Sustainability pages

→Seamlessly execute seasonal sales, special projects / collab launches, vintage launches, and seasonal refreshes of the site
→Support site merchandising
→Collaborate with the Digital Product and Tech teams to develop and test new features and capabilities

BA/BS degree required in business, economics, marketing, or a related field
2-4 years of relevant experience
Experience with Ecommerce platforms or CMS platforms
Experience with Salesforce Commerce Cloud is a plus
A strong attention to detail
Entrepreneurial, creative and scrappy mindset
Strong analytical skills and comfort with reporting; ability to turn data into actionable insights
Excellent cross-functional communicator - proven ability to manage timelines and work cross-functionally across creative, tech, and merchandising teams

You have an eye for detail, and you are known to execute, analyze, refine and repeat
You love being hands-on and solving problems - you don’t see this as a task; it’s a passion
You thrive in a fast-paced, results-oriented environment
You have strong organization and communication skills
You own your work, take initiative, and have the ability to prioritize multiple projects

What We Offer

~3 min read

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $60,000 - $70,000 + 5% bonus eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

✓Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.

✓We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.

✓We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.

✓We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.

✓You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.

✓We care about the causes our employees care about so we donate to community efforts on a yearly basis.

✓We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!