Growth Marketing Specialist

Relay is the Intelligent System of Action for the physical economy. While the digital revolution has historically left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren’t just selling radios; we are building the digital foundation for the 80% of the global workforce that doesn't work at a desk.

It is an incredibly exciting time to be joining Relay, given we've recently ranked #175 on the Deloitte Technology Fast 500 and #920 on the Inc. 5000. 

Relay is looking for a meticulous Growth Marketing Campaign Specialist to serve as the driving force behind our demand machine. Reporting to the Senior Manager, you are the person who turns high-level plans into live, breathing campaigns. You thrive in the technical weeds of LinkedIn, Google Ads, and programmatic platforms and engineer them for maximum performance.

• →Serve as the primary builder within our ad platforms, handling daily setup, monitoring, and tactical optimization of campaigns across LinkedIn, Meta, YouTube, Programmatic, and Paid Search.
• →Transform the Senior Manager’s playbook into actionable campaigns, managing workflow from tracking-link generation to creative uploading and A/B test setup.
• →Ensure all tracking (UTMs, pixels) is flawless, serving as the final line of defense to provide our Marketing Data Scientist with clean data.
• →Proactively suggest tactical adjustments—tweaking bid strategies, adjusting placements, refining audience filters, and refreshing creative—to maximize segment-specific investment value.
• →Collaborate directly with industry publications and associations to fulfill deliverables for multi-channel direct-buy campaigns, ensuring Relay’s voice is consistently delivered with high fidelity.

• 2+ years of hands-on experience managing paid media accounts within a B2B environment.  
• Demonstrates a strong attention to detail, with a passion for maintaining well-organized ad accounts and precise tracking setups.  
• Proven ability to execute tasks efficiently, consistently meeting deadlines and upholding high standards of quality in a high-volume, fast-paced setting.

At Relay, relationships are at the core of everything we do - and this translates to how we approach our customers and our work internally. Our relational approach is also at the heart of why we ask all Relayers in our hybrid model to work from the office a minimum of 3 days per week on Mondays, Wednesdays, and Fridays.