Senior Manager, Growth Marketing - Organic Growth & Discovery

United States·Brooklynsenior

MarketingGrowth Marketing

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Quick Summary

Key Responsibilities

Lead and execute on-page, off-site and technical SEO efforts to optimize data content, improve keyword rankings and drive sustainable traffic to websites from traditional search engines (Google, Bing,

Technical Tools

MarketingGrowth Marketing

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times.

About the Role

~1 min read

As the Senior Manager of Growth Marketing - Organic Growth & Discovery, you will lead our organic growth strategy and execution across four areas–Search Engine Optimization (SEO), Answer Engine Optimization (AEO), App Store Optimization (ASO) and referral marketing–to drive sustainable, scalable traffic and revenue.

You will own the full SEO program, from on-page optimization and keyword strategy to technical infrastructure and link building, ensuring our websites rank competitively and drive qualified traffic from search engines. You will architect our AEO strategy for next-generation discovery–ensuring our content is optimized for AI-powered search engines, language models and emerging technology platforms–so Rent the Runway is positioned as a primary source in this evolving landscape.

In addition, you will drive organic App discoverability through ASO tactics–including listing enhancements, keyword optimization, visual content improvements, creative A/B testing–to maximize visibility in the iOS App Store.

And, you will scale our referral marketing program through incentive structures, integrated marketing touchpoints, viral loops and improved referral mechanics–to transform our customers into loyal brand advocates that fuel sustainable growth.

This role is critical to Rent the Runway’s growth engine, ultimately converting high-intent discovery traffic into loyal customers across our Subscription, One-Time Rental and Selling businesses.

Responsibilities

~1 min read

→Lead and execute on-page, off-site and technical SEO efforts to optimize data content, improve keyword rankings and drive sustainable traffic to websites from traditional search engines (Google, Bing, etc.)
→Architect our AEO strategy to ensure our website content is optimized for visibility within next-generation search engines, AI models and LLMs (ChatGPT, Google AI Overviews, Gemini, Claude, etc.)
→Drive organic App discoverability through iOS App Store by leading ASO strategy and tactics, including app listing enhancements, keyword optimization, visual content optimization, conversion rate optimization and mobile measurement
→Scale our referral marketing program by enhancing incentive structures, improving referral mechanics, designing viral loops and integrating touchpoints across our marketing ecosystem
→Partner with Site Merchandising, Product, Engineering and Marketing teams to integrate SEO and AEO best practices across Rent the Runway’s digital properties
→Build measurement frameworks for SEO, AEO, ASO and referral programs; regularly monitor business health, analyze data to improve program performance and share insights with executives and key stakeholders

Bachelor’s Degree in Business, Marketing or related field
7+ years of hands-on experience in SEO, growth marketing or digital marketing
Highly proficient with Search Engine Optimization (SEO) tools – including Google Search Console, Bing Webmaster Tools, keyword research platforms, and related tools
Experience partnering with Product Management, Engineering or UX/UI Design teams to deliver against technical SEO product roadmaps (e.g., Core Web Vitals, structured data, indexation, linking)
Proficient with Content Management Systems (CMS), such as Contentful
Comfortable with Web Analytics tools; Looker or Heap preferred
Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement
Ability to communicate effectively with a wide range of audiences, including business stakeholders, marketing teams, engineering teams and product management teams

What We Offer

~2 min read

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

✓Paid Time Off, including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.

✓Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first, and we’ve got you covered.

✓401(k) match - an investment in your future.

✓Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).

✓Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.

✓Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!

✓Company-wide events and outings - our team spirit is no joke - we know how to have fun!

✓Office-centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.