Growth Marketing Manager, Paid Social

We’re looking for an experienced Growth Marketing Manager, Paid Social to join our rapidly growing Paid Social team. This role is ideal for someone who is highly analytical, performance-driven, and passionate about scaling customer acquisition through thoughtful experimentation and data-driven campaign strategy. As a Growth Marketing Manager, Paid Social, you will own the strategy, execution, and optimization of paid social campaigns across multiple platforms, driving new customer acquisition and revenue growth. In this role, you will primarily support Newton Baby, a Resident-owned brand known for its innovative and safety-focused products for modern families. You’ll partner closely with cross-functional teams across Creative, Data, and Marketing to continuously test, learn, and scale what works. This is an exciting opportunity to make a meaningful impact within a fast-growing global eCommerce company, where strong operators who move quickly, think strategically, and focus on results can drive real business growth.

• →Own the end-to-end management of Paid Social campaigns across platforms including Meta (Facebook and Instagram), from campaign ideation and setup through execution, reporting, and ongoing optimization.
• →Manage campaign budgets and performance to achieve customer acquisition, sales, and revenue targets.
• →Partner closely with Paid Social teammates as well as cross-functional partners across Creative, Marketing, Analytics, and Product to test, learn, and scale high-performing campaigns.
• →Continuously identify opportunities to increase campaign scale and improve overall performance efficiency.
• →Design and execute ongoing experimentation across key performance drivers, including audience targeting, budget allocation, creative testing, and landing page optimization.
• →Independently manage campaign performance and optimization while maintaining strong communication with the broader marketing team.
• →Monitor weekly campaign pacing and ensure performance remains aligned with business goals.
• →Execute assigned initiatives and projects in a timely, organized, and results-oriented manner.
• →Contribute positively to team culture by collaborating effectively, sharing insights, and supporting collective team success.

• 4+ years of hands-on experience managing performance marketing campaigns, with deep expertise in Paid Social (Meta platforms including Facebook and Instagram preferred).
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, preferred.
• Experience working with Shopify, preferred.
• Proven experience driving profitable customer acquisition and revenue growth through paid social campaigns within an eCommerce or direct-to-consumer environment.
• Strong analytical mindset with the ability to interpret campaign data, identify insights, and optimize performance across multiple variables.
• Demonstrated experience launching, scaling, and optimizing paid social accounts, including campaign structure, tracking implementation, and performance scaling.
• Experience designing and executing A/B and multivariate testing strategies across audiences, creatives, and landing pages to improve campaign performance.
• Familiarity with attribution models, tracking frameworks, and campaign reporting to measure and communicate performance effectively.
• Track record of delivering measurable performance improvements in acquisition efficiency, revenue growth, or return on ad spend.
• Ability to thrive in a fast-paced, high-growth environment, adapting quickly and managing multiple initiatives simultaneously.
• Self-motivated with the ability to work autonomously while collaborating effectively within a distributed or cross-functional team.
• Strong attention to detail, organization, and time-management skills.
• Advanced experience with Meta Ads Manager and related performance marketing tools.

What We Offer: (subject to eligibility requirements):

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential 
• Health, Vision & Dental Insurance 
• HSA company contributions
• 401K with company match component 
• “Take what you need” PTO. 
• Wellness benefits
• Online learning resources & trainings 
• WFH office and cell phone/internet stipend 
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted, please read the following: The salary for this position is $85,000 - $105,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location, and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com

While this role at Resident is remote, if hired, please note that Resident employees are expected to first notify the People Operations Team (HR) if they plan to move from the state in which they were hired. Additionally, from time to time, the Company may organize in-person meetings, trainings, team events, or other off-site gatherings that are important to business operations and team alignment. Attendance at these events is considered an essential function of the role, and Resident employees are expected to participate and travel as-needed. The Company will provide advance notice of such events and will cover approved, reasonable business travel expenses in accordance with Company policy.

Resident is a privately held company headquartered in San Francisco, CA, with offices in Tel Aviv and manufacturing operations in Jeffersonville, IN.  Learn more at: https://www.residenthome.com. Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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